Apple Says 'Goodbye Leather' in New iPhone Ad Following Controversial Switch to 'FineWoven' Material
Apple today shared a new iPhone ad called "Goodbye Leather" on its YouTube channel in the U.K., months after the company controversially switched from leather to a much-criticized "FineWoven" fabric material for accessories.
Apple
discontinuing leather accessories for environmental benefits was a noble aspiration, but FineWoven accessories have been
very poorly received. Just days after the first FineWoven cases were released for the iPhone, some customers and media outlets complained about the fabric exterior being prone to scratches and stains. A photo of a FineWoven case with a
misaligned USB-C port cutout also surfaced.
The Wall Street Journal's Joanna Stern said her FineWoven case was "browning like a rotten banana" after five months of usage.
Image Credit: Joanna Stern/The Wall Street Journal"The edges are peeling, the fabric is scratched up like an old CD and it's browning like a rotten banana," she wrote, in her
Tech Things newsletter. "I've been waiting for the CDC to show up at my house to declare it a biomedical concern."
Apple has yet to comment on FineWoven criticism, and it remains to be seen if the company discontinues the line or improves the material in any way.
Thanks, Dylan McDonald!
Popular Stories
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
New images of an alleged iPhone 18 Pro prototype and screen protectors have emerged from multiple sources, adding weight to earlier reports that Apple plans to significantly shrink the Dynamic Island later this year.
An X user called @earlyappleleaks recently shared an image purportedly showing a prototype iPhone 18 Pro with a noticeably smaller Dynamic Island. In the picture, the flashlight ...
Popular Stories
As expected, Apple has officially announced that ads are coming to the Apple Maps app on the iPhone and iPad in the U.S. and Canada starting "this summer."
Apple says businesses in the U.S. and Canada only will be able to place ads in search results and at the top of a new "Suggested Places" section in the app.
"Ads on Maps will appear when users search in Maps, and can appear at the top...
When promoting the MacBook Neo, Apple found a surprise hit with a tiny anthropomorphized version of the Mac Finder icon, which people have taken to calling Little Finder Guy. Little Finder Guy starred in some of Apple's early March TikTok videos, and Apple is now targeting Finder fans with a trio of new videos.
Three tutorials on Apple's TikTok account star Little Finder Guy. Videos feature...
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
