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Apple's iPad Continues to Dominate Tablet Market

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Apple continues to have no close competition in the tablet market, earning 42.3 percent of the global tablet market share in the fourth quarter of 2024, according to a new report from Canalys.

ipad pro blue green
Apple shipped an estimated 16.9 million iPads during the quarter, up from 14.8 million in Q4 2023. The company's closest competitor was Samsung, with 7 million tablets shipped in Q4 2024 for 17.8 percent of the market. Lenovo, Huawei, and Xiaomi were third, fourth, and fifth, respectively.

For all of 2024, Apple shipped an estimated 57 million iPads for 38.6 percent of the market. Apple shipped over twice as many tablets as Samsung in 2024, with Samsung shipping just 27.8 million.

Apple refreshed its high-end iPad Pro with an M4 chip in 2024, plus it revamped the iPad mini with an A17 Pro chip and added an M2 chip to the iPad Air. In 2025, Apple plans to refresh the low-cost iPad and update the ‌iPad Air‌ yet again.

Tag: Canalys

Top Rated Comments

It’s always something Avatar
It’s always something
15 months ago

I never use mine and likely won't ever buy another one.
I use mine more than my phone and laptop combined, and I doubt that is going to change.
Score: 32 Votes (Like | Disagree)
C
citysnaps
15 months ago
I'm not surprised Apple is leading in the tablet market. They're outstanding devices and I use mine all the time. Same with my wife the artist who's into the Procreate drawing app.
Score: 12 Votes (Like | Disagree)
P
Polinsky
15 months ago
I'm curious. The first few posts include stories of how y'all don't use or need the iPad. So what are the conclusions here? Yet "Apple shipped an estimated 16.9 million iPads during the quarter, up from 14.8 million in Q4 2023." What's it all about?

And BTW, I use my iPad Mini for a number of tasks, including reading in bed at night. The iPhone is just too small for that. And I regularly use my 13" M4 iPad Pro. Both are an integral part of my daily living. So, what's it all about? Why do so many people here have a dislike for the iPad and so many more millions appreciate and use it? Something unique is going on here.
Score: 8 Votes (Like | Disagree)
dampfnudel Avatar
dampfnudel
15 months ago

I really can’t see how people could do away with a Mac or PC for just an iPad. My Mac I can’t live without. Being a bit dramatic, but you understand.
I have trouble seeing the iPad as a laptop replacement for most people. If a iPad works great as a replacement for some people, that’s wonderful. For many of us, that’s not the case.
Score: 7 Votes (Like | Disagree)
P
Polinsky
15 months ago

It’s been my main device for home computing and creative tasks for nearly a decade. Love my M4 Pro!
It really is an incredible device. And the screen is gorgeous. I've even watched movies on it.
Score: 7 Votes (Like | Disagree)
turbineseaplane Avatar
turbineseaplane
15 months ago
Love my Mini 5!

Hope there's a Mini Pro at some point

I also very much enjoy the "donated" iPad 9 I have for kitchen/couch usages here and there

The longevity of these for casual tasks is outstanding
Score: 6 Votes (Like | Disagree)
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