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Teen iPhone Ownership Continues to Soar

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Apple's iPhone continues to be incredibly popular with U.S. teens, according to Piper Sandler's latest biannual teen survey. 88 percent of teens surveyed said that they own an iPhone, and 88 percent said they intend to purchase an iPhone as their next device.

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Teen iPhone ownership numbers have increased three percent since April 2024, and are near record highs. The iPhone has long been the most popular smartphone among teens in the United States, and there has been steady growth in teen ownership. 10 years ago in April 2015, 66 percent of teens surveyed owned an iPhone.

Though teen interest in the iPhone is high, other Apple products and services are not as popular. Apple has not made inroads with Apple TV+, and it continues to trail Spotify as the most popular music service among teenagers.

45 percent of teens surveyed have a paid Spotify subscription, while Apple Music is the second most popular streaming service with 30 percent of teens reporting an ‌Apple Music‌ subscription. Because Spotify has a free tier, it's still the most popular service overall, with 65 percent of teens using it. ‌Apple TV‌+ is not popular with teens, and less than one percent say they watch ‌Apple TV‌+ shows. Netflix and YouTube were most popular with 31 percent and 26 percent of teens reporting usage, respectively.

Approximately 31 percent of teens own a virtual reality device, but most of those have an Oculus (25 percent). Just one percent of teens have an Apple Vision Pro, which is not a surprise given the price of Apple's device. Of teens that have a VR device, 60 percent said that they seldom use it, with just four percent reporting being a frequent daily user.

Piper Sandler surveyed 6,455 teens across 43 states for the spring 2025 report.

Tag: Teen Survey

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Top Rated Comments

turbineseaplane Avatar
turbineseaplane
15 months ago
I've noticed ...

They roam around the malls in the Seattle area, heads down, nearly walking into walls and other people.

We've created a society of ADHD plagued, depressed, device addicted, know very little, TikTok subsumed zombies.
Score: 26 Votes (Like | Disagree)
uczcret Avatar
uczcret
15 months ago

I was pleasantly shocked that in London so many ppl used iPhones and iMessage bc to hear Europeans say it was a dead app lmao.
London resident here- iPhones? Absolutely. iMessage? Find that hard to believe- I haven't met a single iPhone owner here who uses iMessage instead of WhatsApp.
Score: 10 Votes (Like | Disagree)
russell_314 Avatar
russell_314
15 months ago
Apple is smart marketing to young people. These people have a lot of years left and are likely lifetime customers
Score: 10 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
Mrkevinfinnerty
15 months ago

Just like your opinion Apple services are more best in class.
It really isn't. Apple are struggling to convert their sizeable userbase with most of their services apart from iCloud storage.

Apple Music is scraping second place in the music streaming market after ten years with less than 100 million users (there are over a billion iPhone users alone). Market leader (Spotify) has twice the amount of paid users.

TV+ is less than 10% market share.

The others are hardly worth talking about, they are probably struggling for 10 million users combined.
Score: 7 Votes (Like | Disagree)
C
california_kid
15 months ago

Yeaah, you might want to Google what anecdotal means. All of the data backs up that none of Apple's services are really 'best in class', they don't lead any of the markets they occupy.

These surveys highlight that extremely well as it demonstrates how little interest there in some of the services despite how popular Apple's platform is.
Language has shifted "up" just like inflation. What was "hyperbole" is now "literally". What was "anecdotal" is now "factual". What was "opinion" is now "truth".
Score: 7 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
Mrkevinfinnerty
15 months ago

Who said they were best in class in this thread though? You’re the one discussing the quality of them which in turn fits the very definition of what I said above.

Thanks though. Now let me get back to actual engaging and enriching topics.
Ah yes enriching topics.

"Ewwwwwww you're green bubble" "Android lol"
Score: 6 Votes (Like | Disagree)
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