Now through August 29, Apple will donate $10 to the National Park Foundation for every purchase made in the U.S. using Apple Pay on Apple.com, in the Apple Store app, or at an Apple Store, up to a maximum of $1 million.
Apple has supported the National Park Foundation with this annual charitable initiative since 2017.
The non-profit organization "generates private support and builds strategic partnerships to protect and enhance America's national parks for present and future generations."
Apple celebrates U.S. national parks every August with special content across services like the App Store, Apple Maps, Apple Fitness+, and Apple Podcasts. Apple Maps has a Discover America's National Parks guide for hikes, Apple Fitness+ is offering a selection of Time to Run episodes inspired by national parks, and Apple Podcasts is featuring "The Wild with Chris Morgan" episodes that spotlight various national parks.
Apple also promoted the National Park Service app as App of the Day in the App Store.
Additionally, on August 24, Apple Watch users can unlock a special national parks award in the Fitness app, and animated stickers for the Messages app, by recording a workout of 20 minutes or more with any app that adds workouts to the Health app.
Apple CEO Tim Cook is a national parks enthusiast. In 2022, he said the parks provide a "sense of awe, tranquility, and quiet reverence only nature can inspire," and he emphasized that they are "well worth protecting, today and for every generation to come."
All of these initiatives are timed with the National Park Service's birthday on August 25.
