Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models "won't be a big update," according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that the iPhone 18 Pro models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor generational iPhone releases.
There will still apparently be several important internal changes, such as a new camera system with a variable aperture, the A20 chip, and the custom C2 modem. Nevertheless, the new Pro models likely won't be "the star of Apple's iPhone launch this fall," with the company's first foldable claiming the spotlight instead.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
Apple is planning more Mac refreshes for the rest of the year, Bloomberg's Mark Gurman writes.
In the latest edition of his "Power On" newsletter, Gurman said that, following the introduction of the M5 MacBook Air, M5 Pro and M5 Max MacBook Pro, and MacBook Pro, Apple is preparing for further Mac refreshes to complete the 2026 lineup.
These include an upgraded Mac Studio, which Gurman...
Apple's upcoming 2026 iMac will be available in a refreshed selection of colors, Bloomberg's Mark Gurman reports.
In today's "Power On" newsletter, Gurman said that the next iMac will feature a new selection of colors. This could be the first true refresh of the device's color options in five years.
The iMac redesign introduced in 2021 uses a distinctive two-tone color design, where the...
Apple is planning to launch at least three new "Ultra"-class devices this year, according to Bloomberg's Mark Gurman.
Writing in this weekend's "Power On" newsletter, Gurman explained that while the low-end of Apple's product lineups are now well-served by the Apple Watch SE, iPad 11, and MacBook Neo, there is "a more significant shift underway" toward higher-end, "Ultra" devices. Apple is...
Move to a biennial release—a two year update schedule.
I never understand why people say this. How does technology getting upgraded more often affect you negatively? If you don’t need/want a phone, don’t buy it.
When you do unexpectedly need a phone, I’m sure you’ll be glad it’s 3 month old tech instead of 15 months old.
