Mark Gurman

Siri AI is much more intelligent and personalized compared to classic Siri, but it is still not nearly as advanced as proactive, always-on agents like OpenAI's Dots and Meta's Muse. That may change, though, according to a new rumor. In his Power On newsletter today, Bloomberg's Mark Gurman said he was told that Apple could make Siri function "more like an agent" as early as next year....

Apple has made a change to its development process for iOS 28, macOS 28, and corresponding software updates, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he said Apple separates development of each year's new operating systems into three major stages. Typically, he said each stage consists of four weeks of coding followed by a four-week "convergence" period where...

Apple will likely consolidate its high-end MacBook Pro lineup around touchscreen models, according to Bloomberg's Mark Gurman. Writing in his latest "Power On" newsletter, Gurman questioned whether Apple would keep updating its high-end ‌MacBook Pro‌ models without touchscreens. The company has retained the mini-LED M5 Pro and M5 Max models alongside the new touchscreen versions, which cost...

Apple initially aimed to "wait until November" to release the iPhone Duo in the U.S. and China only, according to Bloomberg's Mark Gurman, but it ultimately launched the device in more than 70 countries on Friday, October 23. "Apple rushed the Duo to market without enough inventory to meet demand," he said. The device currently has a January 25 delivery estimate and is hard to find in...

After announcing a new iPad mini with an OLED display earlier this month, Apple plans to release new iPad Air, iPad Pro, and entry-level iPad models in the first half of 2027, according to the latest word from Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the next iPad Air will also feature an OLED display, while he expects the next iPad Pro to be equipped with a...

Apple allocated roughly 80% of its initial iPhone Duo inventory to its retail stores, with locations holding as few as 50 units each, according to Bloomberg's Mark Gurman. Speaking on the latest episode of his Power On podcast, Gurman, citing people very close to the device's logistics, said most customers who bought a Duo in store on day one got one by waiting in line. Flagship stores...

Bloomberg's Mark Gurman today reported that Apple plans to release a second-generation MacBook Neo in the first half of 2027. He previously mentioned that the new model will feature an A19 Pro chip, 12GB of RAM, and new color options. Released in March 2026, the current MacBook Neo has an A18 Pro chip with 8GB of RAM, and it is available in Silver, Blush, Citrus, and Indigo. In the U.S., the...

Apple on Wednesday will announce 14-inch and 16-inch MacBook Pro models featuring touch-enabled OLED displays with thinner bezels, a Dynamic Island instead of a notch, M5 Pro and M5 Max chips, and a lighter and slightly thinner design, Bloomberg's Mark Gurman reports. Apple is hosting a private "Pro and tell" experience in Los Angeles starting at 10 a.m. Pacific Time...

After announcing a new iPad mini today, Apple is expected to introduce updated iMac and 14-inch MacBook Pro models on Tuesday, both with the M6 chip that debuted in the new Mac mini in August. No design changes have been rumored for these Macs. Finally, higher-end 14-inch and 16-inch MacBook Pro models with touch-enabled OLED displays are expected to be announced on Wednesday....

Bloomberg's Mark Gurman thinks Apple's announcements this week could arrive as a three-day rollout starting today. Writing on X, Gurman said that when Apple holds events on Wednesdays, it "increasingly does so following three days of announcements," adding that an OLED iPad mini today, M6 iMac and MacBook Pro updates on Tuesday, and a touch-screen MacBook Pro on Wednesday "would make sense."...

Two executives who have spent roughly three decades each at Apple are handing over responsibility for its displays, as part of a broader series of engineering leadership changes reported by Bloomberg's Mark Gurman. Victor Yin now oversees much of Apple's display development following years of preparation under Wei Chen and John Zhong. Chen and Zhong, each with approximately 30 years at the...

Apple is testing OLED displays for future MacBook Air and iMac models, though both upgrades remain some way off, according to Bloomberg's Mark Gurman in his latest "Power On" newsletter. The next refreshes of the devices are expected to retain LCD displays. Gurman anticipates a new ‌iMac‌ to arrive this week and a ‌MacBook Air‌ refresh in early 2027, but offered no time frame for either...

Bloomberg's Mark Gurman today reported that Apple is facing a growing problem where some people will buy iPhones or other products and either remove accessories from the box, open up the device and remove components, and/or remove the entire device, and then attempt to return the box hoping that the employee will not notice. When a customer seeks to return an iPhone, he said that Apple's...

Apple plans to unveil 14-inch and 16-inch MacBook Pro models with touch-enabled OLED displays on Wednesday, October 28, according to Bloomberg's Mark Gurman. Those invited to Apple's "Pro and tell" experience in Los Angeles at 10 a.m. Pacific Time on that day will likely receive hands-on time with the laptops after they are announced in a press release. In his Power On newsletter today,...

On a new episode of his Power On podcast, Bloomberg's Mark Gurman said he "heard" that Apple is "looking at" the idea of a future iPhone Duo with an inner display that is "roughly half an inch" larger than the one on the existing model. iPhone Duo has a 7.6-inch inner display and a 5.4-inch outer display. Gurman does not know exactly how much larger the inner display would be on a future...

Apple's second-generation iPhone Duo could gain Face ID, with prototypes already incorporating the technology beneath the outer display, according to Bloomberg's Mark Gurman. In the latest episode of his "Power On" podcast, Gurman described Apple's work on adding facial authentication technology to its foldable iPhone. The company is said to be testing the hardware for a successor expected...

Apple plans to release a higher-end version of its new HomeView smart home hub with a larger 9-inch screen that can swivel a full 360 degrees on a robotic arm, according to Bloomberg's Mark Gurman. He expects the device to launch in 2027 or 2028. Gurman floated the names HomeView Max, HomeView Ultra, or HomeView 360 for the device, but these are just speculative names for now. The current...

Despite knowing that the iPhone Duo would face "severe supply constraints" due to manufacturing challenges, Apple chose to begin iPhone Duo pre-orders on Friday instead of waiting until it had more inventory ready, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he called this decision a "major mistake." "Let me cut to the chase: Apple made a major mistake here," he...

Apple has hired former Meta lawyer Scott Tucker to lead its litigation team, according to Bloomberg's Mark Gurman. Tucker will become Apple's vice president of global litigation and financial services, a new position overseeing commercial lawsuits, patent disputes, and legal matters involving its financial products. He previously led litigation at Meta and held a senior legal role at Morgan...

Apple has begun inviting selected members of the media to a product launch experience in Los Angeles on Wednesday, October 28, according to Bloomberg's Mark Gurman. In a post on X, Gurman described the gathering as an "all-day product launch experience" for touchscreen MacBooks, a new iPad mini, and Macs equipped with M6 chips. Gurman previously reported that Apple would introduce the...