Mark Gurman

Apple in iOS 27 will include an enhanced Siri with a dedicated app that gives users options to keep conversations in memory for a limited time, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says that Apple is keen to market its privacy credentials as a key advantage in the way it is implementing AI across its software compared to rivals....

Starting as early as next week, customers who sign up for an Apple Card at Apple's retail stores in the U.S. will receive $249 cash back when they purchase AirPods Pro 3, according to Bloomberg's Mark Gurman. The promotion has yet to be officially announced by Apple, so exact terms and conditions are not available at this time. AirPods Pro 3 are priced at $249 in the U.S., so customers who...

OpenAI is preparing to potentially take legal action against Apple due to a "strained" relationship with the iPhone maker, according to Bloomberg's Mark Gurman. The two companies reached a partnership in 2024 that saw ChatGPT integrated into features like Siri and Image Playground across iOS, iPadOS, and macOS. iPhone users can also subscribe to ChatGPT directly via the Settings app, with...

Apple is introducing an overhauled version of Siri in iOS 27, evolving the personal assistant into a more capable chatbot and AI agent able to compete with ChatGPT, Claude, and Gemini. With ‌Siri‌'s transition, Apple will be making multiple Siri-related design changes in ‌iOS 27‌, according to a new report from Bloomberg. ‌Siri‌ will largely live in the Dynamic Island in ‌iOS 27‌, but there will...

Apple plans to make the Camera app more customizable in iOS 27, reports Bloomberg. Users will be able to select the features they want to see in the Camera app, like flash, exposure, timer, depth of field, photo styles, and resolution. Camera controls, labeled as widgets, will be able to be placed at the top of the Camera interface in any order. Users will be able to select widgets from a...

Apple hasn't fully abandoned the Vision Pro, but anyone hoping for a successor will be waiting at least two more years, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman resisted suggestions that Apple has walked away from the headset entirely. The well-connected reporter says the company continues to develop new technologies and materials behind the...

macOS 27 will have a "slight redesign" compared to macOS Tahoe, according to the latest word from Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the design changes will help to improve the readability of macOS Tahoe's Liquid Glass interface:If you've used Tahoe, you're likely familiar with some of the quirks — particularly the transparency effects and shadows that...

Apple continues to work on a "pendant with cameras" for release as early as next year, according to the latest word from Bloomberg's Mark Gurman. In a report today, Gurman said development of the all-new wearable accessory trails AirPods with cameras, which have apparently reached an advanced testing stage. Apple also continues to work on smart glasses, according to his report. Given...

iOS 27, iPadOS 27, and macOS 27 will let users set third-party AI services as the default for Apple Intelligence features like Writing Tools and Image Playground, reports Bloomberg. Apple has signed a deal with Google and plans to use a Gemini-based model for ‌Apple Intelligence‌ and Siri features in ‌iOS 27‌, but users will also be able to choose their favorite AI service as an alternative. ...

Back in April, we highlighted a new add-your-own card Wallet app option coming in iOS 27, and now Bloomberg has shared additional information. At the time, we said Apple was working on a feature that would let users generate digital passes from scans of things like movie tickets, concert passes, and gym membership cards. The option will be called "Create a Pass," and it will bridge the gap...

For watchOS 27, Apple is testing new Apple Watch faces, and one of them is a simpler version of an existing Apple Watch Ultra watch face that could be coming to standard Series models. Writing in his latest Power On newsletter, Bloomberg's Mark Gurman reports that Apple is testing multiple new faces for watchOS 27, code-named "Orchid." One of them is said to be a "simplified take" on the...

In a social media post this week, Bloomberg's Mark Gurman reiterated that Apple is planning to release new AirPods with cameras "for Siri." Last month, Gurman said these AirPods will likely be priced above the current AirPods Pro 3, which Apple sells for $249. As a result, he said Apple is likely considering using "AirPods Ultra" branding for the camera-equipped AirPods. "AirPods Ultra"...

Apple has reportedly abandoned plans for a foldable "iPad Ultra" following years of disappointing sales performance for the iPad Pro. The claim predominantly comes from the Weibo leaker known as "Instant Digital," who posted the remark in response to a question about whether the ‌iPad‌ would join a rumored "Ultra" series of Apple devices. Instant Digital listed the Apple Watch Ultra,...

Apple is planning to integrate Apple Intelligence and Siri into more of its apps in iOS 27, including the Camera app, reports Bloomberg. The ‌iOS 27‌ Camera app will have a dedicated ‌Siri‌ mode that will be available alongside the existing Photo, Video, Portrait, and Panorama modes. When in ‌Siri‌ mode, the existing Camera app shutter button will feature the ‌Apple Intelligence‌ logo, letting...

Apple will add new Apple Intelligence photo editing tools to the Photos app in iOS 27, iPadOS 27, and macOS 27, reports Bloomberg. On-device ‌Apple Intelligence‌ will be able to make subtle changes to image quality, positioning, and focus, with the new capabilities joining Clean Up, the sole AI editing feature that Apple has released to date. The ‌Photos‌ app in ‌iOS 27‌, ‌iPadOS 27‌, and ...

In an all-hands meeting with employees today, Apple's future CEO John Ternus teased an "incredible road map ahead." "I'm not exaggerating when I say this is the most exciting time to be building products and services at Apple in my entire career," said Ternus. While the meeting was private, Ternus' comments were reported by Bloomberg's Mark Gurman. Appearing alongside Apple's current CEO...

The global memory chip shortage may result in the next MacBook Pro and Mac Studio models launching later than expected, according to the latest rumor. Bloomberg's Mark Gurman has repeatedly stated that 14-inch and 16-inch MacBook Pro models with a touch screen are slated to launch in late 2026 to early 2027. In his Power On newsletter today, though, he said to be prepared for the laptops to...

Apple is planning to add "Undo" and "Redo" options to the iPhone's Home Screen customization menu on iOS 27, according to Bloomberg's Mark Gurman. These two options will make it easier to reverse or redo your Home Screen changes. "Right now, when you long-press on the home screen, you get a bubble in the top left corner with four options: Add Widget, Customize, Edit Wallpaper and Edit...

Apple's WWDC 2026 graphic provides "a glimpse of the revamped Siri interface coming in iOS 27," according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said iOS 27 will include a new Siri interface in the Dynamic Island. When you trigger Siri, he said the Dynamic Island will show a "Search or Ask" prompt, and this will apparently be accompanied by a "glowing cursor"...

John Giannandrea, Apple's former head of artificial intelligence, is set to leave the company this week as his final stock vesting date approaches. In his "Power On" newsletter, Mark Gurman noted that Giannandrea's exit has been a prolonged one. Apple moved to dramatically reduce his role in March 2025 following the disappointing launch of Apple Intelligence and ongoing delays to the Siri...