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Where Did All the iPhone Duos Go? Mostly to Apple's Stores

Apple allocated roughly 80% of its initial iPhone Duo inventory to its retail stores, with locations holding as few as 50 units each, according to Bloomberg's Mark Gurman.

iphone duo colors
Speaking on the latest episode of his Power On podcast, Gurman, citing people very close to the device's logistics, said most customers who bought a Duo in store on day one got one by waiting in line.

Flagship stores were said to have held up to around 250 units, and Fifth Avenue was stocked unusually heavily because Apple executives attended the launch. The inventory split helps explain why pre-orders slipped to late January within minutes on October 16, while most people who queued on launch day walked away with a new phone.

At the time, Apple described demand as "nothing short of extraordinary" and said it was working to satisfy demand "as quickly as possible," so there's a good chance that, even if a delivery estimate for your order is way out in the future, it could improve over time.

‌iPhone Duo‌ starts at $1,999 for 256GB, with 512GB at $2,199, 1TB at $2,599, and 2TB at $3,199 on Apple's U.S. store. In the UK, the same storage tiers run £1,999, £2,199, £2,599, and £3,199 on Apple's UK store.

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Top Rated Comments

2 weeks ago
Totally and completely botched, greedy and ridiculous. And I still want one somehow
Score: 17 Votes (Like | Disagree)
ralph_sws Avatar
2 weeks ago
i think apple might have shot itself in the foot here. people waiting till january have plenty of time to read about all the problems being reported with the duo. and the longer they wait, the more time they have to wonder if spending that much money on a first gen foldable is really worth it. wouldnt surprise me if quite a few end up cancelling their orders. not exactly the kind of hype apple was hoping for 😂
Score: 16 Votes (Like | Disagree)
McWetty Avatar
2 weeks ago
I want one but…

A.) Waiting for Gen2 or Gen3 to see if they make major feature and durability improvements.
B.) Waiting until RAMageddon is over and prices return to “normal” (yeah, this isn’t ever going to happen).
C.) Waiting for the black market value of my kidneys to increase to meet the high cost of tech.
Score: 15 Votes (Like | Disagree)
2 weeks ago

"...according to Bloomberg's Mark Gurman". In summary, no one but those privy to this information at Apple have any idea how the iPhone Duo's have been allocated. Gurman, citing "people very close to the device's logistics" So, trust me bro.🤣
Apple constantly leaks info to Gurman. He is their unofficial PR person.
Score: 11 Votes (Like | Disagree)
2 weeks ago
The main problem is they went from the plan of USA and Japan only early launch , To launching in 70 countries well knowing they had no stock. New CEO looks like he’s about to run them into the ground
Score: 9 Votes (Like | Disagree)
2 weeks ago
I am going to wait until the camera and FaceID situation improves drastically. This is meant to be Apple's top-of-the-line iPhone but it seems to have too many compromises.
Score: 8 Votes (Like | Disagree)
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