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Apple's Siri Boss May Leave - Here's Who Could Take Over

Mike Rockwell "continues to seriously consider stepping down" as Apple's vice president of Siri engineering and could leave the company altogether next year, according to Bloomberg's Mark Gurman. Gurman described the potential move as a major blow to Apple.

craig federighi
If Rockwell departs or moves to another role, responsibility for Siri would likely fall to one of two people. Amar Subramanya is a Google veteran hired last year to shore up Apple's AI efforts, and Sebastien Marineau, a deputy to software chief Craig Federighi, leads the teams integrating AI into iOS. Marineau is said to be seen by some inside Apple as a possible eventual successor to Federighi himself, and as someone "more all-in on the AI revolution."

As for Rockwell, he created the Vision Pro, before being put in charge of Siri's turnaround, but only after "an embarrassing two-year delay," as Gurman puts it. Reports of him weighing an exit from Apple first surfaced in April.

Hair Force One, however, isn't going anywhere, it seems. A succession to Federighi remains "a distant prospect," reckons Gurman. Federighi "maintains a firm grip" on Apple's software engineering organization and "has done little to prioritize succession planning or establish a clear path for a successor," according to his sources. Gurman adds that Federighi, who has led the organization for more than a decade, has given no indication that he is among Apple's senior leaders considering an exit in the coming years.

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Top Rated Comments

11 hours ago at 04:36 am
Federighi needs to go.
Score: 13 Votes (Like | Disagree)
11 hours ago at 04:37 am
With the current state of AI Siri, calling his departure a major blow to Apple seems silly. Get someone who can execute, iterate fast and actually make use of the expensive hardware we've been purchasing for several years now that has been poorly utilized. In other words, cook or get out of the kitchen already.
Score: 12 Votes (Like | Disagree)
10 hours ago at 05:52 am

With the current state of AI Siri, calling his departure a major blow to Apple seems silly. Get someone who can execute, iterate fast and actually make use of the expensive hardware we've been purchasing for several years now that has been poorly utilized. In other words, cook or get out of the kitchen already.
Software has been awful since Federighi took over.
Score: 8 Votes (Like | Disagree)
10 hours ago at 05:46 am
I'm wondering how the leadership team on Siri continued to underperform for so long, yet still have a job.
Score: 8 Votes (Like | Disagree)
Macbookey Avatar
11 hours ago at 04:57 am

Federighi needs to go.
Absolutely. There isn’t a cohesive structure to how things are getting done to assure the highest quality. Nor is there a cohesive vision either. Product marketing is having final say and it shows year after year. Maybe still the best platforms on the planet, but the reliability and QA are not up to par.
Score: 8 Votes (Like | Disagree)
11 hours ago at 04:49 am
Siri: Apple's biggest failure ever

after almost 2 decades, Siri still can't send a proper SMS to my wife when I drive 🙄 it has very dumb responses or it doesn't understand most of the time, when not repeating twice my commands
Score: 6 Votes (Like | Disagree)
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