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Mark Gurman: Apple Initially Aimed to Release iPhone Duo in November

iPhone Duo Outer Display Hand scaledApple initially aimed to "wait until November" to release the iPhone Duo in the U.S. and China only, according to Bloomberg's Mark Gurman, but it ultimately launched the device in more than 70 countries on Friday, October 23. "Apple rushed the Duo to market without enough inventory to meet demand," he said. The device currently has a January 25 delivery estimate and is hard to find in stores.

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Apple Retail Staff Told to Warn Against iPhone Duo Walk-In Purchases

Saturday October 17, 2026 2:30 pm PDT by
Some Apple retail employees have been told to warn customers against visiting to purchase an iPhone Duo without a pre-order on Friday, October 23. Apple Store employees told MacRumors that they have been advised that there will likely be no iPhone Duo stock available for walk-in purchases on launch day. Staff have been instructed to discourage customers without pre-orders from coming in...
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Crackgate? iPhone Duo Owners Report Screens Breaking Along the Hinge

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Some iPhone Duos are already experiencing hinge issues that cause display cracks, based on photos shared on Reddit and the MacRumors forums. Almost all of the display faults are right along the hinge, and most result in a line of bright pixels across one side of the screen. An iPhone Duo owner in Australia said his device cracked after being opened fewer than 20 times, and there was no...

Top Rated Comments

hawwkk55 Avatar
1 week ago
This guy is still so sour he didn't get a launch day Duo pre-order
Score: 50 Votes (Like | Disagree)
vegetassj4 Avatar
1 week ago
Apple Unveils October, Its Most Advanced November Ever

CUPERTINO, CALIFORNIA
— Apple released the iPhone Duo in October instead of November, delivering a breakthrough in the company’s ability to charge customers sooner.

“We asked ourselves: what if we could make November's arrival snappier?” said an Apple spokesperson. “By removing an entire month of waiting, we discovered October. We think you’re going to love it.”

The earlier launch strategically reaches consumers before they waste their disposable income buying Christmas presents for loved ones. “We believe your family deserves something special this holiday season,” Apple added. “Like watching you unfold your new phone.”

Powered by Apple’s revolutionary Calendar Forward™ technology (first seen by saving an hour on the Watch), the accelerated launch gives customers up to 31 additional days to make payments before the phone feels old.

Apple described the move as an environmental milestone, eliminating a month of electricty needed to post rumors while transitioning customers more quickly from perfectly functional devices.
Score: 22 Votes (Like | Disagree)
turbineseaplane Avatar
1 week ago
They pushed it out a month early and it's harder to get as a result.

Understood. Makes sense.
Thank you for telling us this.

What is one supposed to do with this information?
Should we be mad? Sad? Give developers more rope?
Score: 17 Votes (Like | Disagree)
Diopter Avatar
1 week ago
I can't believe Mark Gurman is still whinging that he has to wait until January! 😄 He's such a crybaby!
Score: 9 Votes (Like | Disagree)
BC2009 Avatar
1 week ago

Apple Unveils October, Its Most Advanced November Ever

CUPERTINO, CALIFORNIA
— Apple released the iPhone Duo in October instead of November, delivering a breakthrough in the company’s ability to charge customers sooner.

“We asked ourselves: what if we could make November's arrival snappier?” said an Apple spokesperson. “By removing an entire month of waiting, we discovered October. We think you’re going to love it.”

The earlier launch strategically reaches consumers before they waste their disposable income buying Christmas presents for loved ones. “We believe your family deserves something special this holiday season,” Apple added. “Like watching you unfold your new phone.”

Powered by Apple’s revolutionary Calendar Forward technology (first seen by saving an hour on the Watch), the accelerated launch gives customers up to 31 additional days to make payments before the phone feels old.

Apple described the move as an environmental milestone, eliminating a month electricty needed to post rumors while transitioning customers more quickly from perfectly functional devices.
do you write for The Onion? that was awesome
Score: 8 Votes (Like | Disagree)
sw1tcher Avatar
1 week ago
This:


"Apple rushed the Duo to market without enough inventory to meet demand," he said. The device currently has a January 25 delivery estimate and is hard to find in stores.
contradicts this:

https://www.macrumors.com/2026/10/30/apple-stores-as-few-as-50-iphone-duo-units/

Apple allocated roughly 80% of its initial iPhone Duo inventory to its retail stores, with locations holding as few as 50 units each, according to Bloomberg's Mark Gurman.

Speaking on the latest episode of his Power On podcast, Gurman, citing people very close to the device's logistics, said most customers who bought a Duo in store on day one got one by waiting in line.

Flagship stores were said to have held up to around 250 units, and Fifth Avenue was stocked unusually heavily because Apple executives attended the launch. The inventory split helps explain why pre-orders slipped to late January within minutes on October 16, while most people who queued on launch day walked away with a new phone.
Score: 8 Votes (Like | Disagree)
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