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Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad

Apple today shared a new Apple Card ad highlighting how quick it is to apply, get approved, and make purchases.


In the spot, a therapist is listening to a patient drone on when a cheap flight pops up on her iPhone. Her wallet is across the room and she can't get up to grab it, so she opens up the iPhone Wallet app, applies for an ‌Apple Card‌, and is able to purchase a flight within a couple of minutes.

Apple Card is built into iPhone, and you can apply in as little as a minute. No waiting for a physical credit card, no friction. All it takes is a few taps of your iPhone. You can earn unlimited daily cash back, and use it right away.

It's worth noting that the iPhone also has AutoFill for credit card information so there's often no need for access to a physical card when making web purchases, plus many sites support Apple Pay.

The ‌Apple Card‌ is limited to U.S. iPhone owners, and applying requires a soft credit check. Accepting the ‌Apple Card‌ offer results in a hard credit inquiry. Apple explains how ‌Apple Card‌ applications are approved or denied on its website.

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Top Rated Comments

3 days ago at 09:32 am
Why do all of Apple's ads lately have just the absolute worst people in them, encouraging the worst behavior?

Maybe don't be a therapist if you can't listen to someone talk for an hour?
Score: 32 Votes (Like | Disagree)
dannyyankou Avatar
3 days ago at 09:43 am
Poor taste IMO. It kinda trivializes therapy.
Score: 25 Votes (Like | Disagree)
dontwalkhand Avatar
3 days ago at 09:54 am
I hate it. Shows that the therapist doesn't care.
Score: 15 Votes (Like | Disagree)
Whats-a-computer? Avatar
3 days ago at 09:50 am
What the heck is this ad?! Not great taste imo.
Score: 15 Votes (Like | Disagree)
vegetassj4 Avatar
3 days ago at 10:04 am
Apple Unveils New Apple Card Ad Celebrating Instant Credit and Therapeutic Neglect
CUPERTINO, CALIFORNIA — Apple today unveiled a groundbreaking Apple Card commercial demonstrating how quickly consumers can apply for credit, receive approval, and start spending money—all while completely ignoring a patient in the middle of a psychotherapy session.

“At Apple, we believe mental health is important,” said an Apple spokesperson. “Almost as important as frictionless spending.”

The ad highlights Apple's commitment to financial wellness, demonstrating that even a licensed therapist can prioritize consumer debt over a patient's emotional distress.

“Apple Card. Because sometimes the best help for someone else is buying yourself something nice.”

Credit approval subject to availability. Emotional support sold separately.
Score: 14 Votes (Like | Disagree)
3 days ago at 09:46 am
Pretty out of touch here, all things considered.
Score: 14 Votes (Like | Disagree)
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