'iPhone Ultra' Likely to 'Repeat the iPhone X Story'

Jesus Christ that price is insane. You could literally get an M5 MacBook Pro for less than the iPhone ultra.

Somehow, MacBook Pro at $2,500 sells but iPhone Ultra won't?

Just accept that there are a lot of wealthy individuals who can afford this. The device isn't for everyone, but there is clearly demand for foldables.

Jesus Christ that price is insane. You could literally get an M5 MacBook Pro for less than the iPhone ultra.

Miniaturization can be extremely expensive, particularly for a new device/new category.

“Size matters not”

This will undoubtedly sell out on day 1 for pre orders. This board seems to forget that the people who are buying these phones have the discretionary income to do so, and contrary to belief the top 5% of income earners will absolutely consider this phone if they are Apple fans. That’s 17 million people.

It’s going to sell.

Yeah, **** that price nonsense. Especially for a 1st generation product that will quickly feel outdated as there is bound to be a lot of changes and improvements that Apple makes in the first few generations.

Besides, no matter if someone has the Pro Max or the Ultra, their phone will still run the same third party apps in a nearly identical way. Will it feel “cool” to fold a phone the first few times? I guess, but YouTube will still run the same videos, AI chatbots will run the same way, social media the same way, banking / finance apps the same way, etc…

The only real difference will be a slightly bigger aspect ratio, along with no telephoto camera and touchID instead of FaceID, plus any other potential issues that might come up (what case will give full robust protection? will AppleCare+ be an insane amount as well? hows the battery life? will there overheating in such a thin physical space? will there be damage to the screen over time? will any debris getting inside the hinge?).

I plan to save my $$$, keep it invested and growing at 10% per year, skip the first few generations and stick with the tried and true slab design. Let others be the guinea pigs in the same way they were for the Vision Pro 😄

Such prices have been on par with foldables for several years now.

Many always have Macbooks at the same and higher price and that’s irrelevant as foldables overlap more with the iPhone and iPad whose ideal configurations cost as much and more than the rumored foldable’s price.

The versatility and convenience of a foldable easily can warrant such prices and have.

It’s a prosumer product and such products have value that usually eliminates comparing their costs to the cost of baseline configs if a completely different product they already have at configs higher priced.

A iPhone foldable user may have a Macbook like mine with a Max chip and 64GB+, iPhone Pro Max, and iPad Pro which means your comparison is disingenuous to their value analysis.

It’s useless to point out a Macbook Pro irrelevant for their use cases is cheaper for example.

it won’t sell out = most people will not pay over $2000 for a phone.

“selling out” is only partly about demand/price. It is also about supply. Apple may very well sell out simply because of relatively limited supply.

Just take the current example of the higher memory Mac Studio options. Very expensive skus. They are sold out for several months, if they are available at all. Simply because of limited supply.