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Apple Planning to Launch Two New 'Ultra' Products in the Next Year

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Apple has decided to market two of its new products over the next year as "Ultra" devices, Macworld reports.

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Citing sources familiar with the matter, the report claims that Apple's first foldable iPhone will be called the "iPhone Ultra." The device will become the highest end option in the lineup.

The ‌iPhone Ultra‌ will not be considered part of the iPhone 18 iPhone lineup, despite arriving alongside the iPhone 18 Pro and ‌iPhone 18 Pro‌ Max. This would be just like how the iPhone Air is not considered to be part of the iPhone 17 series. Although Apple is hoping to ship the ‌iPhone Ultra‌ alongside the ‌iPhone 18 Pro‌, it may launch a few weeks later and with scarcer availability.

Moreover, Apple is apparently planning to release a "MacBook Ultra" later this year or in early 2027. It will feature an OLED panel and a touchscreen, sitting above the MacBook Pro in the lineup at a "significantly" higher price point. While the device was originally intended to launch later this year, it is now likely pushed back by several months due to memory supply chain shortages.

Apple already offers M-series Ultra chips, the Apple Watch Ultra, and CarPlay Ultra. "Ultra" branding for the foldable iPhone and OLED MacBook was previously rumored by Bloomberg, which added that "AirPods Ultra" could also be on the way.

Related Roundups: iPhone Fold, MacBook Pro
Tags: iPhone Ultra Guide, MacBook Ultra, Macworld
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Top Rated Comments

Billy_Bob Avatar
Billy_Bob
7 weeks ago
Looking forward to Socks Ultra and Polishing Cloth Ultra, made of the finest cashmere with custom gold threads for highlighting!
Score: 23 Votes (Like | Disagree)
turbineseaplane Avatar
turbineseaplane
7 weeks ago
I wish I was more excited here, but I'm mostly just expecting Ultra prices and perhaps not such "Ultra value".
Score: 15 Votes (Like | Disagree)
HouseLannister Avatar
HouseLannister
7 weeks ago
Where do you go from Ultra when you finally make a better one?
Apple Watch Ultimate
CarPlay Extreme
iPhone Omega
Score: 13 Votes (Like | Disagree)
A
Artemiz
7 weeks ago
The word Ultra has lost all meaning with Apple.
What’s next? Ear Tips Ultra? Lanyard Ultra?
Score: 9 Votes (Like | Disagree)
L
Lounge vibes 05
7 weeks ago
Marketing names are almost never leaked this far in advance and are the easiest and quickest things to change prior to launch.
Let’s not forget “MacBook Neo” leaked less than 24 hours before it launched, and “Apple Vision Pro” was a complete surprise. Same with “iPhone Air”, even during the event there were still websites calling it the “iPhone 17 Air”.

Keeping this in mind I’m pretty sure that MacWorld and even Gurman are either being fed bad information, or just making their own guesses in relation to what the products will be named.
After “Neo” I’m quite certain that Apple will not introduce a new line of iPhone that is quite different from all of the others and simply call it “Ultra”. It will likely have its own specific name that marks it as the one and only iPhone that folds without saying it blatantly. My guess is still “iPhone Duo” or something along those lines.
As for the MacBook, it’s just a new MacBook Pro. Come on, the iPad Pro received OLED and didn’t get an entirely new name because of it, Apple isn’t going to create an entirely new MacBook name simply because it now has OLED. That’s ridiculous.
Score: 6 Votes (Like | Disagree)
McWetty Avatar
McWetty
7 weeks ago
Will the MB Ultra come with LSD? Oh, wait, never mind… that’s MK Ultra.
Score: 5 Votes (Like | Disagree)
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