Mitchel Broussard

Following Apple's Apple Watch-dominated media event on Monday, a few manufacturers in China have today already begun selling imitators of the device in Shenzhen's Huaqiangbei commercial area, and online, according to the South China Morning Post. Perhaps the most identical to the Apple Watch is the Zeaplus Watch, an aluminum-bodied smartwatch available in silver, gray, and gold. According to...

Apple's annual shareholders meeting is currently underway at the company's headquarters in Cupertino, California, and one big item on the agenda, according to Apple’s human resources chief Denise Young Smith, is a plan to partner with a few non-profit organizations on an effort to bring more women, minorities, and veterans into the tech industry (via Fortune). The deal is said to be a...

More news continues to circulate following yesterday's Apple Watch-centered media event, with today bringing confirmation that two big new companies, GameStop and Marriott, are partnering with Apple to support Apple Pay. First announced yesterday, Marriott confirmed that it will be the first hospitality company to offer Apple Pay to its customers. The roll-out will begin sometime this summer...

Griffin yesterday announced the WatchStand, which the company calls the first entry into its "new line of products for Apple Watch." The stand is set to be a nightly solution for more easily charging the Apple Watch. Like other Griffin products, the stand itself doesn't include its own charging cable, but users will need to snake in their own MagSafe charger through the stand during the...

Fandango announced late last night that its popular movie ticket buying service will be featured in a full-fledged Apple Watch app when the device launches on April 24. Eagle-eyed viewers may have caught a glimpse of the app in yesterday's debut of the new ad for the Apple Watch, but the company's announcement brings more details on the online ticketing service's upcoming app for Apple's new...

New details are still emerging about the Apple Watch following yesterday's big "Spring Forward" event in San Francisco, with a new report pointing to a completely replaceable battery for Apple's new wearable. Following the event yesterday, an Apple spokesperson disclosed to TechCrunch that the Apple Watch "battery is replaceable." The big missing piece of information of course relating to how...

Announced in conjunction with the new line of MacBooks revealed at today's "Spring Forward" event in San Francisco, the USB-C Digital AV Multiport Adaptor will allow users a dock-like experience with included HDMI, USB 3.1, and USB-C inputs located on the device. Mainly featured will be the ability to mirror a MacBook's display onto an HDMI-connected screen. The adapter will allow users to...

Following the announcement of the brand new line of MacBooks, Apple today revealed a slight update to its MacBook Air and 13-inch Retina MacBook Pro lines. Both the 11" and 13" MacBook Air models will be upgraded to 5th generation Intel Core i5 and i7 processors, Thunderbolt 2, and Intel HD Graphics 6000.Today the popular 13-inch MacBook Pro with Retina display, 11-inch MacBook Air and...

Apple SVP of Operations, Jeff Williams, today announced "ResearchKit", a new open source software framework in the vein of HomeKit and HealthKit that will turn an iPhone into "powerful diagnostic tools for medical research." The new software aims to assist doctors and scientist gather data at a faster and more accurate rate via the accessibility of the iPhone. Williams mentioned multiple...

Apple recently updated its iPhone 5 Sleep/Wake Button Replacement Program page, as noted by Apfelpage [Google Translate], adding an additional year onto the service. This will allow customers with a malfunctioning iPhone 5 up to three years after purchase date to replace the sleep/wake button on the device. The service began last April when multiple reports surfaced concerning the iPhone 5's...

With a few hours left to go before Apple's big "Spring Forward" media event, the company has once again unlocked the "Apple Events" channel on the Apple TV in preparation for the big event. Largely expected to be the central focus later today is the Apple Watch, given the Daylight Saving Time reference in the title of the event and the small amount of pricing and launch-related information...

Following an afternoon of discussion on the recharge rate and battery life of the Apple Watch, third-party developers Lane Musgrave and John Arrow today revealed the "Reserve Strap", which will allow users to charge their Apple Watch while wearing it on their wrist. The device consists of a silicone band with embedded lithium polymer cells and an inductive charging cradle that will hold the...

A new report out of Japanese Apple blog Mac Otakara [Google Translate] suggests that a refresh of the iPad Mini line could be hitting mid-cycle, bringing a beefier processor and faster Wi-Fi to a fourth-generation iPad mini. Considering that the iPad Mini 3 was only a slight refresh on its predecessor, packing the same processing speed and power and essentially adding only Touch ID and a...

As rumors gear up surrounding the revamped Apple iTunes/Beats music service, a new report claims that the company will opt out of offering a free advertising-supported base tier for its upcoming streaming service (via Re/code). The company will allow customers an initial trial period of some kind, but following that users will have to pay to continue listening to music, the cost of which most r...

A total of 379 companies, including Apple, Facebook, Microsoft, and Google, have joined together to urge the Supreme Court to rule in favor of blanketed nationwide support for marriage equality (via The Verge). The companies filed an amicus brief yesterday, represented by law firm Morgan Lewis, in the on-going Obergefell v. Hodges case, wherein two men are arguing that the state of Ohio...

Apple may give customers the ability to engrave personalized messages onto the upcoming Apple Watch, according to French Apple and tech site iPhonote [Google Translate]. According to the website's source, who remained anonymous due to their "involvement at Apple", the company would offer an engraving option similar to that of products like the iPhone, iPad, and iPod lines. The contact,...

The U.S. Patent and Trademark Office today published a patent application created by Apple, detailing a method for the extensive waterproofing of various components within a device, possibly an iPhone, thus creating a completely waterproof smartphone without the need of a special case (via Patently Apple). Originally filed in September of 2013, the patent application describes a "hydrophobic...

Following several months of experimentation with how it curates the music portion of its iTunes Store, Apple has rolled back some of those changes to restore an emphasis on editorial rather than sales-based criteria, according to Billboard. The news comes after a few independent record labels voiced concern over their artists being lost under the better-performing singers and albums of bigger...

Branding website Brandchannel recently revealed the winners of the Brandcameo 2015 Product Placement Awards, which names the movies and brands with the most proliferation within Hollywood films over the past year. For the first time since 2011, Apple nabbed the 2014 Award for Overall Product Placement, appearing in 9 of the 35 films that topped the U.S. box office last year. Brandchannel...

Following its unveiling at CES earlier this year, AT&T today announced that its new Modio Case for iPad Mini, which enables Wi-Fi only iPads to connect to 4G, will be available for purchase March 20 for $49.99 with a two-year agreement. The March 20 release is set only for the iPad Mini, iPad Mini 2, and iPad Mini 3 compatible cases, with a launch for the iPad Air models planned for later in ...