September 2026 Apple Event

The iPhone 18 Pro and ‌iPhone 18 Pro‌ Max feature a smaller Dynamic Island, with support for up to three simultaneous Live Activities. Until now, the ‌Dynamic Island‌ has only supported a maximum of two simultaneous Live Activities. Here is how three Live Activities display at the same time: Bloomberg's Mark Gurman said ahead of the event that the redesigned ‌Dynamic Island‌ would...

Apple today announced the Apple Watch Ultra 4, which features a new S11 chip, a redesigned health sensing system, and a larger battery that Apple says delivers two days of battery life. With improved power efficiency, Ultra 4 offers up to 18 hours of workout tracking with full GPS and heart rate monitoring, or 45 hours in its maximum extended workout mode, according to Apple. The...

Apple today announced the Apple Watch Series 12, featuring a new S11 chip, a redesigned health sensing system, and new aluminum, titanium, and ceramic finishes. Series 12 comes in Space Gray, Black, Light Gold, and Dark Bronze aluminum finishes. The aluminum models gain Ceramic Shield, which Apple says makes their screens 60% tougher. Polished titanium models are also available in Radiant...

Apple today introduced AirPods 5, offering Active Noise Cancellation with its entry-level wireless earbuds at a starting price of $129. Apple says AirPods 5 remove up to 50% more external noise than AirPods 4 with Active Noise Cancellation. They also boast a redesigned acoustic architecture and updated Adaptive EQ also promise richer, more detailed sound, and an improved Transparency mode...

Apple today announced the iPhone 18 Pro and ‌iPhone 18 Pro‌ Max, with pricing starting at $1,199 for the Pro model and $1,299 for the Pro Max, both with 256GB of storage as the base configuration. The increase amounts to $100 over the equivalent iPhone 17 Pro and Pro Max pricing, matching what Bloomberg's Mark Gurman had predicted ahead of today's event. That is a smaller jump than many...

Apple has revealed at its "Surprise and Shine" event that both iPhone 18 Pro models will be equipped with a variable aperture camera. Prior to this announcement, some rumours suggested that only the iPhone 18 Pro Max would feature a variable aperture lens, but it seems that both models will benefit from the technology. Apple says it has developed a system of six laser-cut blades, each...

Apple today revealed the A20 Pro chip in the iPhone 18 Pro and ‌iPhone 18 Pro‌ Max, built on a brand new architecture using 2nm process technology. Apple described the A20 Pro as "an exceptional chip that sets a new bar for mobile computing." The chip has a 6-core CPU design with two new super cores that Apple says are up to 20% faster, calling them "desktop class" and "the fastest in any...

Apple at its annual fall iPhone event has revealed that the new iPhone 18 Pro and iPhone 18 Pro Max models will be available in four new colors. Apple describes the new colors as a Deep Black, a refined Silver, a new Glacier Blue, and Burgundy – calling the latter a "sophisticated and unique new color" that's obviously meant to be a successor to the iPhone 17 Pro's Cosmic Orange. In...

Apple today unveiled the iPhone 18 Pro and iPhone 18 Pro Max, which look very similar to the iPhone 17 Pro models but have several upgrades. iPhone 18 Pro sticks with a 6.3-inch display, while the iPhone 18 Pro Max sticks with a 6.9-inch display. As was widely rumored, both devices have a smaller Dynamic Island that can show up to three Live Activities at once. Built using TSMC's latest...

Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...

Apple will be holding an event today starting at 10 a.m. Pacific Time, with the company expected to unveil its first-ever foldable iPhone, the iPhone 18 Pro and iPhone 18 Pro Max, the Apple Watch Series 12 and Apple Watch Ultra 4, AirPods 5, and potentially more. Below, we have recapped 20 last-minute rumors about these devices. All of the details below were reported by Bloomberg's Mark...

Apple will be holding an event today starting at 10 a.m. Pacific Time, with the company expected to unveil new iPhones and much more. Ahead of the event, Apple's new CEO John Ternus just shared a mysterious teaser video. The short clip appears to show a beam of light that is shining onto the edge of an iPhone. The light is coming from a hexagonal shape that changes size, which could hint at...

Apple's September 9 iPhone announcement event could become a negative catalyst for the stock, KeyBanc Capital Markets warns. In a research note seen by Investing.com, KeyBanc said the event could motivate investors to weigh pricing decisions against the impact of higher costs on demand and margins. KeyBanc added that Apple faces a choice to either raise prices broadly to offset gross...

Apple today announced it will hold its annual iPhone-centric event on Wednesday, September 9 at 10 a.m. Pacific Time. In the U.S. and several other countries, Apple used "Surprise and Shine" as its tagline for the event, but in other countries, the tagline isn't a literal translation. Here are the different taglines Apple is using on its regional websites. U.S., UK, NZ, Australia,...

Following this morning's announcement of the iPhone event that will take place on September 9, Apple added an event placeholder to its YouTube channel. Apple will stream the "Surprise and Shine" event on YouTube, on the Apple Events website, and in the Apple TV app wherever it is available. YouTube users can click on the video placeholder and choose the "Notify me" option to get a...

Apple plans to hold its annual iPhone-centric event on Wednesday, September 9 at the Apple Park campus in Cupertino, California. The event will begin at 10:00 a.m. Pacific Time, with select members of the media invited to attend. Subscribe to the MacRumors YouTube channel for more videos. The September 2026 iPhone event will see Apple announce the iPhone 18 Pro, the ‌iPhone 18 Pro‌ Max, and...