Apple's Purchase of Quattro Wireless Confirmed

Mobile advertising company Quattro Wireless confirms today that it has been acquired by Apple. The news follows a report late yesterday that the deal had been reached, with Apple agreeing to pay $275 million for Quattro.

Happy New Year from Quattro Wireless!

We are thrilled to let you know that Apple has acquired Quattro. We want to share with you our excitement about this news and what it means for our customers.

The announcement on Quattro's site is signed by former Quattro CEO Andy Miller, who reveals that his title is now Vice President of Mobile Advertising at Apple.

Earlier reports claimed that Apple had considered purchasing leading mobile advertising firm AdMob in the weeks prior to Google's announcement in early November that it would acquire the company. That deal has yet to receive the approval from the U.S. Federal Trade Commission necessary for finalizing the transaction.