Google's Acquisition of AdMob Delayed for Further FTC Scrutiny
Google today announced that the U.S. Federal Trade Commission has requested additional information on the company's proposed acquisition of mobile advertising firm AdMob as the regulatory agency continues to investigate the appropriateness of the deal.
As we said when we announced the deal, we don't see any regulatory issues with this deal, because the rapidly growing mobile advertising space is highly competitive with more than a dozen mobile ad networks.
That said, we know that closer scrutiny has been one consequence of Google's success, and we've been talking to the U.S. Federal Trade Commission over the past few weeks. This week we received what's called a "second request," which means that the FTC is asking for more information so that they can continue to review the deal.
Apple and AdMob had reportedly met in the weeks before the deal with Google was announced, as Apple was apparently considering making its own offer to acquire AdMob. AdMob is currently the world's largest mobile advertising company, and thus a major player in the iPhone development community.
Popular Stories
If you pay for certain iCloud+ storage plans beyond the 5GB that Apple offers for free, you will receive two more perks on iOS 27 at no additional cost.
A summary of the two new iCloud+ perks on iOS 27:Increased daily usage limits for some new Apple Intelligence features, including image generation in the revamped Image Playground app.
HomeKit Secure Video cameras receive generated video...
Apple's first product release of summer 2026 occurred this week, but do not get too excited, as it is merely the Beats Solo Buds in a new color.
Beats Solo Buds are now offered in orange through Best Buy in the U.S., with availability set to expand to 7-Eleven stores in Japan on July 4.
Apple already offered orange Solo Buds in India for free with the purchase of an iPhone 15 or iPhone 15 ...
Apple supplier Tata Electronics recently suffered a cyberattack that resulted in thousands of confidential files being published on the dark web, and this reportedly included some photos and documents related to the upcoming iPhone 18 Pro.
We have elected not to share any of the leaked photos in this story due to the illegal nature in which they were obtained, but they can easily be found...
