Amazon's New 'Alexa for Apps' Feature Lets iPhone Users Ask Alexa to Launch Apps - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Amazon's New 'Alexa for Apps' Feature Lets iPhone Users Ask Alexa to Launch Apps

by

Amazon's Alexa assistant will soon be able to open Android and iOS apps using voice commands, thanks to a new feature called Alexa for Apps that Amazon is launching for app developers as of today.

alexamobileapps
With Alexa for Apps, iPhone and Android users can make requests using the Alexa app, Alexa built-in phones, or Alexa accessories like Echo Buds and interact directly with mobile apps similar to Siri or Google Assistant.

On iPhones and Android phones, Alexa would serve as an alternative to the voice assistants built into the smartphones by default, and Amazon envisions the feature being used for voice searches and activating app functionality.

For example, an iPhone user might ask Alexa to open Twitter and search for a specific hashtag. The skill will open up the Twitter app on the iPhone and then display a list of results that can be scrolled through rather than a voice response. Or, in TikTok, a user might ask Alexa to start a recording, which would then allow for hands-free video capture.


Alexa for Apps can be implemented into any app that can be opened with deep links, and Amazon says that the feature is being added to experiences for TikTok, Yellow Pages, Uber, Sonic, Zynga, Volley, and more.

According to Amazon, Alexa for Apps works in mobile apps with content that can be opened through deep links, and it can be utilized by adding Alexa for Apps to a custom skill, but developers will need to apply to the program to add the feature to their apps.

Amazon has several other Alexa-related announcements that it's sharing today as part of Alexa Live, a developer-focused Alexa event.

Tags: Alexa, Amazon

Top Rated Comments

Jimmy James Avatar
78 months ago

Alexa: I'd love to tell you how much better I am than Siri but I'm too busy sending your every word to Amazon.
Sums it up. Not worth using on basis of privacy.



Attachment Image
Score: 10 Votes (Like | Disagree)
78 months ago

“Alexa, why is Siri so crappy?!”
Alexa: I'd love to tell you how much better I am than Siri but I'm too busy sending your every word to Amazon.
Score: 9 Votes (Like | Disagree)
78 months ago

Beating Siri is a VERY low bar for Alexa... I look forward to a voice assistant on my iPhone that does what I ask it.
I look forward to improved Siri performance, but not to another way for my data to be scraped for free to enrich Jeff B.
Score: 6 Votes (Like | Disagree)
AZREOSpecialist Avatar
78 months ago
Not only is the usefulness of this "tech" questionable, the privacy one gives up to use this useless technology (that nobody asked for) is egregious. Not only that, but you are paying these companies to track, profile, and target you. Why on earth would anybody do that?

Wise up people!
Score: 4 Votes (Like | Disagree)
NickName99 Avatar
78 months ago
Why would anyone install this on their iPhone? The only company worse than Amazon at privacy is Facebook. Even Siri can open apps reliably, even in iOS 13.
Score: 4 Votes (Like | Disagree)
78 months ago
“Alexa, why is Siri so crappy?!”
Score: 4 Votes (Like | Disagree)

Popular Stories

iCloud iPhone 17 Pro

iPhone Users Who Pay for iCloud Storage Get Two New Perks on iOS 27

Thursday July 2, 2026 6:10 am PDT by
If you pay for certain iCloud+ storage plans beyond the 5GB that Apple offers for free, you will receive two more perks on iOS 27 at no additional cost. A summary of the two new iCloud+ perks on iOS 27:Increased daily usage limits for some new Apple Intelligence features, including image generation in the revamped Image Playground app. HomeKit Secure Video cameras receive generated video...
American Express Gold Apple Pay Feature

American Express Announces New Apple Pay Feature

Tuesday June 30, 2026 10:27 am PDT by
American Express today announced that you can now redeem Membership Rewards points when checking out with Apple Pay on the web and in apps on the iPhone and iPad. When checking out with Apple Pay on iOS 18 or iPadOS 18 or later, tap on your eligible American Express card (Platinum, Gold, Green, and others) and select the Membership Rewards points option. You can use points to cover all or...
series 10 apple watch titanium digital crown

Report: Apple Watch Redesign Coming Next Year With New Band System

Tuesday June 30, 2026 8:45 am PDT by
A "major overhaul" of the Apple Watch's design is due to arrive next year with a new system for connecting bands, according to a known Weibo leaker. In a set of recent posts, the leaker known as "Instant Digital" linked the new claim to older rumors about an "Apple Watch X" model, which was said to introduce a fresh design and break compatibility with the existing watch band system. Citing...