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AirTag With New Chip and Improved Location Tracking Due Next Year

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Apple's next-generation AirTag item tracker is on track to launch in mid-2025, Bloomberg's Mark Gurman reports.

AirTag Feature Recolor
In his latest "Power On" newsletter, Gurman discussed Apple's work on the next-generation version of the ‌AirTag‌, codenamed "B589." Apple is currently completing manufacturing tests with partners in Asia and the new item tracker is still timetabled to launch around the middle of next year. The new model will apparently feature an upgraded chip and enhanced location tracking capabilities.

In October 2023, Apple analyst Ming-Chi Kuo said mass production of the second-generation ‌AirTag‌ had been postponed from the fourth quarter of 2024 until some point in 2025. He believes the new ‌AirTag‌ will have some kind of integration with Apple's Vision Pro headset, but he has not shared any more specific details. See our AirTag 2 guide for more information.

Related Roundup: AirTag
Tags: Bloomberg, Mark Gurman
Buyer's Guide: AirTag (Buy Now)

Top Rated Comments

Surf Monkey Avatar
Surf Monkey
25 months ago

This is going to be an exciting upgrade! 🙄
If they’re smaller and thinner it will be an “exciting upgrade” for those of us who use them.
Score: 20 Votes (Like | Disagree)
C
canyonblue737
25 months ago
If they make them smaller, thinner, or have more versions (like a CC sized one for a wallet) it will be a useful upgrade. If the upgrade just allows the 432 known Vision Pro users to "see" the new tags in their virtual world it won't be that useful.
Score: 18 Votes (Like | Disagree)
Surf Monkey Avatar
Surf Monkey
25 months ago

Many use AirTags to protect their belongings like Bicycles, Cars, bags etc. At the same time a thief who has an iPhone gets notification that an AirTag is nearby. So, what is the purpose of AirTags? Just find your lost key?
That isn’t really how they work.
Score: 18 Votes (Like | Disagree)
S
SoldOnApple
25 months ago
Would be nice if the camera showed where it is exactly in a bag or box or whatever, like x-ray vision. Or of it were small enough to put on a cat collar.
Score: 15 Votes (Like | Disagree)
alexandr Avatar
alexandr
25 months ago

Would be nice if the camera showed where it is exactly in a bag or box or whatever, like x-ray vision. Or of it were small enough to put on a cat collar.
And if it could also self destruct in case of theft killing the thief.
Score: 13 Votes (Like | Disagree)
Robert.Walter Avatar
Robert.Walter
25 months ago
I’ve got 8 Air tags which for last year have been awol from my phone, occasionally show up on my watch and are visible on the admin on my Mac m2 but not in the daily use acct on same appleid and Mac.

Reporting this to Apple via feedback after nearly every beta has brought no fix.

I would like Apple fix deficiencies in exisiting products before moving on to new ones.
Score: 12 Votes (Like | Disagree)
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