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Apple CEO Tim Cook Visited New Orleans for Super Bowl

Apple CEO Tim Cook spent the weekend in New Orleans, Louisiana, which is where Super Bowl LIX was held on Sunday. Cook visited several locations in New Orleans, and chronicled the trip in a short social media video.

Apple Music Halftime Show Kendrick Lamar Video
Cook started his trip off visiting Harry Connick Jr. at the Ellis Marsalis Center for Music (EMCM), known for youth music education. Apple funds EMCM with Apple technology and grants to sponsor young musicians.

He then visited Domilise's Po-Boy for a meal with NFL wide receiver Odell Beckham Jr., and met up with country singer Shaboozey. After that, Cook took a trip to the Apple Music Radio Studio that was hosting daily Super Bowl LIX broadcasts featuring New Orleans music, and he stopped by the Apple location at Lakeside Shopping Center to meet up with students learning to use GarageBand.


Ahead of the Super Bowl, Cook saw the NFL Host Committee Parade, which included an Apple Music-sponsored float that young artists from Arts New Orleans designed using an iPad and Apple Pencil.

Cook then attended the Super Bowl and watched the ‌Apple Music‌ Super Bowl LIX halftime show with Kendrick Lamar. Cook's short video on his trip ends with a thank you to the city of New Orleans for hosting him.

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Top Rated Comments

18 months ago

Snoozer of a Superbowl, and from what I hear a rather boring halftime (I actually stopped watching before halftime). Hopefully he chatted with the right people to expand Apple music.
The Chiefs getting decimated is a snoozer?
The entire stadium singing A minorrr while Kendrick Lamar destroys Drake is boring?

You watched the same Super Bowl as the rest of us?
Score: 16 Votes (Like | Disagree)
amaze1499 Avatar
18 months ago
This Macrumor is about the fact that Tim Cook posted on X telling the world he was going to be a the SuperBowl.
Score: 8 Votes (Like | Disagree)
18 months ago
It’s time Tim Cook and Eddy Cue retired. We need a new generation with fresh ideas to bring the excitement back to Apple products.
Score: 7 Votes (Like | Disagree)
G5isAlive Avatar
18 months ago

This Macrumor is about the fact that Tim Cook posted on X telling the world he was going to be a the SuperBowl.
For those of us already bored to death by the SuperBowl, we get to read Tim Cook's travel itinerary. Cool.
Score: 7 Votes (Like | Disagree)
EllieCat Avatar
18 months ago
“They not like us billionaires”
Score: 7 Votes (Like | Disagree)
surferfb Avatar
18 months ago

Hey, Tim, many students, musicians, and other artists cannot afford Apple products since you became CEO and raised prices. Stop tweeting like you actually care about students, musicians, and other artists. You care far more about maximizing profits for shareholders than you care about helping students, musicians, and other artists.
Which prices did Tim raise? Adjusting for inflation, prices are CHEAPER on most products than when Cook took over.

iPhone (Base Model)

* Original Price (2011): $649
* Inflation-Adjusted Price (2024): $903
* Current Price (2024, iPhone 16): $799

MacBook Air (Base Model)

* Original Price (2011): $999
* Inflation-Adjusted Price (2024): $1,391
* Current Price (2024, M3): $1,099

iPad (Base Model)

* Original Price (2011): $499
* Inflation-Adjusted Price (2024): $697
* Current Price (2024, iPad Air): $599

Apple Watch (Base Model)

* Original Price (2015): $349
* Inflation-Adjusted Price (2024): $464
* Current Price (2024, Series 10): $399

Even Apple Music is cheaper!

* Original Price (2015): $9.99/month
* Inflation-Adjusted Price (2024): $13.29/month
* Current Price (2024): $10.99/ month
Score: 6 Votes (Like | Disagree)