Apple 'Open' to Acquisition That Accelerates AI Roadmap
Apple is "open" to an acquisition that would accelerate its AI roadmap, Apple CEO Tim Cook told CNBC today. Cook said that Apple sees AI as one of the "most profound technologies of our lifetime," and that the company is "significantly growing" its AI investments.
"We're embedding it across our devices, across our platforms and across the company," Cook said. Apple has already purchased seven companies in 2025. "We're open to M&A that accelerates our roadmap," Cook added.
Apple has been losing key members of its AI team to Meta in recent weeks, and the company is already far behind competitors in AI development.
There have been rumors that Apple is considering working with Anthropic or OpenAI to develop an LLM version of Siri rather than using its own AI technology, but Apple hasn't moved forward with a partnership as of yet.
Many of the high profile AI companies would not be feasible for Apple to purchase, but the company has considered purchasing Perplexity AI. Perplexity is valued at $18 billion, so if Apple did acquire the company, it would mark Apple's largest acquisition to date.
Popular Stories
Ahead of the WWDC 2026 keynote at 10 a.m. Pacific Time today, Apple CEO Tim Cook has shared a short video in which country singer Lainey Wilson, actress Rhea Seehorn, DJ and producer Zedd, and other celebrities say "good morning" in various ways.
"I think I'll say it the way I always say it," concludes Cook.
Apple's hardware engineering chief John Ternus becomes CEO on September 1, so...
Tim Cook closed out what is expected to be his last keynote as Apple's chief executive officer today with some emotive final remarks.
Wrapping up a pre-recorded video message, Cook reflected on his tenure at the company. "Some of the highlights of my time as CEO have been events like this, sharing powerful new tools with all of you," he said, adding that what developers create with Apple's...
Apple is raising its prices to offset the high cost of memory and storage, CEO Tim Cook told The Wall Street Journal. Apple is no longer able to absorb the increased prices and will need to pass some of the cost on to consumers.
"Unfortunately, price increases are unavoidable," said Cook. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying...
