Apple's 'Awe Dropping' Event Placeholder Now on YouTube - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple's 'Awe Dropping' Event Placeholder Now on YouTube

by

After this morning's announcement of Apple's upcoming iPhone-centric event on September 9, Apple has added an event placeholder to its YouTube channel.


Apple will stream the "Awe Dropping" event on YouTube, on its Apple Events website, and in the Apple TV app, so there are multiple ways to watch it.

YouTube users can click on the video placeholder and select the "Notify me" option to get a notification when the livestream is up. There's also an included countdown.

If YouTube has your location information, the notification and countdown will be displayed in local time, which makes it a good way to double check when you will need to tune in to watch the event. Apple's events are almost always at 10:00 a.m. Pacific Time, which is 1:00 p.m. Eastern Time, evening in Europe, and early morning in countries in Asia and Australia.

The dedicated Apple Events website also has an option to add the event to your calendar for a cross-platform reminder.

For those who are unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account so you can follow along with the announcements.

Tag: September 2025 Apple Event

Popular Stories

Apple Card iPhone 16 Pro Feature

Apple Card Promo to Offer Free AirPods Pro 3

Friday May 15, 2026 8:59 am PDT by
Starting as early as next week, customers who sign up for an Apple Card at Apple's retail stores in the U.S. will receive $249 cash back when they purchase AirPods Pro 3, according to Bloomberg's Mark Gurman. The promotion has yet to be officially announced by Apple, so exact terms and conditions are not available at this time. AirPods Pro 3 are priced at $249 in the U.S., so customers who...
Read Full Article • 46 comments
Apple WWDC25 iOS 26 CarPlay Light mode 250609

Six Popular iPhone Apps Now Available on CarPlay

Thursday May 14, 2026 9:10 am PDT by
Apple's CarPlay system for accessing iPhone apps on a vehicle's dashboard screen has received six popular apps in recent weeks: ChatGPT, Perplexity, Grok, Google Meet, WhatsApp, and the indie artist streaming platform Audiomack. Make sure you have the latest version of each app and they will automatically appear on CarPlay. ChatGPT Starting with iOS 26.4, CarPlay supports voice-based...
Read Full Article • 29 comments
ipad mini 7 blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Thursday May 14, 2026 5:08 am PDT by
According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code...
Read Full Article • 87 comments

Top Rated Comments

vegetassj4 Avatar
vegetassj4
10 months ago
FOR IMMEDIATE RELEASE

Apple Officially Drops the “Awe” from the iPhone 17 — Because Who Needs Wonder When You Have a Subscription?

Cupertino, CA — Apple today proudly announced the iPhone 17, the most advanced iPhone yet, mainly because it’s newer. With a groundbreaking move in corporate honesty, Apple is officially dropping the “awe” factor from its latest device. That’s right — gone are the days of gasps, tears, and standing ovations at product launches. Now, you’ll just politely nod and mutter, “Yeah, I guess.”

The iPhone 17 introduces Nothing You Asked For™, a revolutionary design philosophy in which features are quietly removed, rebranded, and re-sold later for $9.99 a month.

“Consumers told us they wanted more excitement,” said Tim Cook, CEO of Apple. “So we decided to redefine excitement as slightly improved battery life and a new shade of gray that looks exactly like the old shade of gray, but with more marketing.”
Score: 13 Votes (Like | Disagree)
iphonehype Avatar
iphonehype
10 months ago
For the first time ever I’m not excited, I’ve had every iPhone since 1 till 15 Pro

iOS 26 is on my 15 Pro
Really don’t want to switch to android hopefully next year we see some kinda new form factor

Hopefully there might be a reason to switch, camera doesn’t bother me, something else
Score: 9 Votes (Like | Disagree)
K
klowy79
10 months ago
"Awe dropping" Translation: we've run out of ideas, so here's some stuff with a better camera and faster processor.
Score: 6 Votes (Like | Disagree)
turbineseaplane Avatar
turbineseaplane
10 months ago

Why does other the invite say 'in person'?
It always does.

They have a live audience come in person to watch the prerecorded AD.
Score: 5 Votes (Like | Disagree)
Mr_Ed Avatar
Mr_Ed
10 months ago
Am I the only one who finds the expression “Awe Dropping” awkward, at best, if not downright silly? I can only assume some marketer thought it would be cool to “drop” something awesome, which still sounds like just droppings to me.
Score: 3 Votes (Like | Disagree)
magicschoolbus Avatar
magicschoolbus
10 months ago
I'm still waiting for my killer new features on my iPhone 16 Pro Max.. and here they are announcing another phone with killer features that my iPhone 16 Pro Max probably will not get so they can sell the 17. People that purchased the 16 really got shafted.
Score: 2 Votes (Like | Disagree)
Read All Comments