Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports.
In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in search.
The system is said to be similar to Search Ads in the App Store, which allows developers to pay to have their software appear in a promoted slot above other results for relevant queries. Apple's approach reportedly leverages AI to deliver relevant and useful results, in a better interface than similar offerings from Google and other companies. Gurman warned that the move risks some amount of consumer backlash.
Bloomberg's Mark Gurman today revealed another iOS 27 change: notifications will slide in from the left side of the screen instead of from the top.
In addition, accessing Notification Center on iOS 27 will require swiping down on the top-left corner of the screen. If you swipe down on the Dynamic Island area, a new "Search or Ask" interface tied to the revamped Siri will appear, instead of...
Apple may eventually build a direct competitor to OpenClaw, an agentic AI system capable of autonomously operating software on behalf of the user, Bloomberg's Mark Gurman believes.
Writing in his Power On newsletter, Gurman says he expects Apple to develop a system that could fully operate iPhone, iPad, and Mac software on the user's behalf. The prediction comes on the back of comments made...
Apple developed more for its next-generation software updates than it revealed at WWDC last week, with three features already present in internal builds being deliberately withheld from the public announcement, Bloomberg's Mark Gurman reports.
Writing in the latest edition of his "Power On" newsletter, Gurman says all three missing features are active in internal versions of Apple's...
Innovation is very expensive. Apple needs to keep making more money to drive investments in the technologies of the future that will unlock all our potential.
Inevitably this will drive more traffic to restaurant and service chains and away from the local small businesses that already struggle to compete. It's sad to see Apple stacking the deck against its own users.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
