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Apple CEO John Ternus on Early Foldables: 'Kind of Cheap and Crappy'

John Ternus iPhone Duo 1In a recent interview with TIME, Apple CEO John Ternus described some early foldable smartphones as feeling "kind of cheap and crappy." Samsung released its first foldable in 2019, but Apple opted to take its time and has now developed the iPhone Duo with a premium design and a barely-noticeable display crease.

The interview touches on how Ternus gave Apple's design team "the confidence to really push the boundaries on innovation and manufacturing" with the iPhone Duo, which is available to pre-order starting this Friday at 5 a.m. Pacific Time.

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Top Rated Comments

Pitogyro Avatar
5 hours ago at 08:19 am
He’s definitely addressed the “cheap” problem.
Score: 56 Votes (Like | Disagree)
5 hours ago at 08:26 am
What an asshat. Everything has to start somewhere.
He may as well have said that mobile phones were ungainly and unusabale to start with. Guess what though - at least there was one. If I really wanted one back in 2019 and the Samsung one was all that was available, I'd have bought it.

A few years from now they may have new materials and capabilities and we might call the Duo Kind of not cheap and crappy.
Score: 14 Votes (Like | Disagree)
CPark98 Avatar
5 hours ago at 08:19 am
Loving how less squeaky clean and more blunt the executives have been recently. It's a good return to form to the Jobs' era.
Score: 14 Votes (Like | Disagree)
Ghost31 Avatar
5 hours ago at 08:19 am
He’s not wrong. People like to credit Samsung with being one of the first foldables ever, but them entering the market with such bad phones almost felt like it was going to kill the foldable market. Like people were getting their units and they were so poorly made that they would just break by themselves, and that’s why there was a perception for a long time until recently that foldable phones were not something people really desired

Samsung phones have gotten better over the last year or so, but man, it was kind of a long road to get there
Score: 13 Votes (Like | Disagree)
MacUserFella Avatar
5 hours ago at 08:18 am
“Cheap” and “Foldables” in the same sentence???
Score: 9 Votes (Like | Disagree)
5 hours ago at 08:29 am
He's not wrong. He doesn't mean cheap in terms of price, but quality.
Score: 8 Votes (Like | Disagree)
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