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Eric Slivka

Photo of Eric Slivka
Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.

An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.

Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.

Eric Slivka's Articles

smartkeyboard

Apple Registers Web Domains Related to 'Magic Keyboard'

Thursday September 10, 2015 9:01 am PDT by
Alongside its slew of product announcements yesterday, Apple registered several new web domains related to the term "Magic Keyboard", including applemagickeyboard.com, applemagickeyboard.net, and applemagickeyboards.com. Apple's Smart Keyboard for iPad Pro While Apple did announce a new keyboard cover for the upcoming iPad Pro at yesterday's event, the product is called Smart Keyboard. It is...
imac 21 2013 yosemite

21.5-Inch Retina 4K iMac Production Getting Underway

Wednesday September 9, 2015 8:59 pm PDT by
Production of Apple's upcoming 21.5-inch Retina 4K iMac has begun within the past few days, according to a report from DigiTimes. The new machines are rumored to be launching in late October, but Apple elected not to make any advance announcements about the forthcoming update at today's media event.Production of a new 21-inch iMac featuring a 4096 by 2304 screen kicked off in early September and...
apple tv square

Apple Likely Filed 'tvOS' Trademark for New Apple TV in November 2014

Wednesday September 9, 2015 6:56 am PDT by
An overnight report from 9to5Mac claims the new operating system for the revamped Apple TV will be called "tvOS", and it appears Apple may indeed have moved to trademark that term as long ago as November 2014. A series of trademark filings for the name were made in mid-to-late May in a number of countries by a company called Television OnStream LLC, which appears to be a shell corporation...
bill graham aud apple logo

Apple's September 2015 Media Event: Spoiler-Free Video Stream [Video Posted]

Tuesday September 8, 2015 11:48 am PDT by
Apple's September 2015 media event will be kicking off at 10:00 AM Pacific tomorrow, and as is tradition some MacRumors readers who can't follow the event live are interested in avoiding all of the announcements and waiting until Apple posts the recorded video of the event so as to experience it without already knowing the outcome. Photo by AJ Lopez For those individuals, we've posted this...
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Apple's New Austin Campus With On-Site Health & Fitness Centers Nearing Completion

Monday September 7, 2015 7:58 am PDT by
While much of the real estate focus for Apple has been on Campus 2 in Cupertino and surrounding areas, the company has also been working hard on expanding its presence in Austin, Texas where it has for many years housed much of its operations and support efforts. Back in 2012, Apple announced a $300 million commitment to expand in Austin with a new seven-building campus and up to an additional...
ios 9 proactive

Apple Making Big Hiring Push in Artificial Intelligence and Machine Learning

Monday September 7, 2015 7:27 am PDT by
Apple is stepping up its efforts to recruit employees focused on artificial intelligence and machine learning, reports Reuters. The report suggests Apple is looking to challenge Google's lead in features such as Google Now that learn to anticipate smartphone users' needs, something Apple is starting to address in iOS 9 with its new "Proactive" feature.As part of its push, the company is currently ...
faceshift train capture animate

Real-Time Motion Capture Firm Faceshift May Have Been Acquired by Apple

Friday September 4, 2015 11:38 am PDT by
Based on a few whispers and some research, MacRumors believes that Swiss real-time motion capture firm Faceshift may have been acquired by Apple in recent weeks. Faceshift has been working with game and animation studios, as well as smaller companies, on technology to quickly and accurately capture facial expressions using 3D sensors, including releasing Faceshift Studio software with plugins for ...
iphone 6s thickness

'iPhone 6s' Measures Slightly Thicker and Larger Than iPhone 6

Wednesday September 2, 2015 1:55 pm PDT by
For months, rumors have indicated the upcoming "iPhone 6s" may be slightly thicker and larger than its predecessor, likely due to several factors including a change in the aluminum being used for the shell, thickening of weak spots in the case to help address concerns over bending, and new support for Force Touch functionality in the display. The size increase is expected to be only a fraction of ...
lunatik epik wrist

LUNATIK EPIK Apple Watch Kit Review: Rugged Protection, but Not the Best Fit or Comfort

Tuesday September 1, 2015 1:10 pm PDT by
LUNATIK, the company that made a name for itself a number of years ago by creating popular watch bands such as the TikTok and LYNK for the sixth-generation iPod nano, has debuted a similar offering for the 42 mm Apple Watch with its new EPIK lineup. EPIK began as a Kickstarter project that raised over $240,000 and offered a protective anodized aluminum casing for the watch itself paired with...
iphone 6 6s displays rear

'iPhone 6s' Display Panel With Mystery Chip Is Slightly Heavier and Thicker Than iPhone 6 Version

Thursday August 27, 2015 6:57 am PDT by
Following our look at a partially functioning "iPhone 6s" built from parts earlier this week, we're now getting some more details on the iPhone 6s display assembly itself. While the part has been seen in a few leaks over the past several weeks, a source has now provided us with some new information and high-quality photos of the part. Display assemblies from iPhone 6 (left) and iPhone 6s ...
iphone 6s boot gear

'iPhone 6s' Display and Logic Board Shown Booting to Gear Screen

Tuesday August 25, 2015 1:13 pm PDT by
We've already seen a number of part leaks from the upcoming "iPhone 6s", and a source has now provided MacRumors with several photos and videos showing how those parts can be combined to build a partially functioning iPhone. Specifically, the new photos and videos reveal an iPhone 6s logic board and display assembly paired with a number of iPhone 6 components such as the rear shell and battery to ...
iphone 6s shell samples

'iPhone 6s' Materials Analysis Confirms Stronger, Less Bendable Aluminum Alloy

Wednesday August 19, 2015 7:42 am PDT by
Back in April, we first heard rumors about Apple planning to use 7000 Series aluminum alloys for the upcoming "iPhone 6s," taking advantage of some of the expertise gained in using the material for the Apple Watch Sport to make for a stronger iPhone body compared to the 6000 Series aluminum used on the iPhone 6 and 6 Plus. That device received significant "Bendgate" attention after some early...
apple music festival 2015

Apple Music Festival Bringing Pharrell, One Direction, and More to London

Monday August 17, 2015 11:13 pm PDT by
Apple today announced its 2015 Apple Music Festival lineup for next month, a free concert series that will bring Pharrell, One Direction, Florence + The Machine, and more to London's Roundhouse. A revamped version of the previous iTunes Festival, the 2015 version will see a scaled-down lineup with ten dates from September 19–28, down from the usual 30 nights extending throughout the month. Appl...
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Apple Shares New Apple Music Ads: 'All the Artists You Love and Are About to Love. All in One Place.'

Sunday August 16, 2015 3:15 pm PDT by
Apple today released a series of three Apple Music ads focused on how the service helps users discover artists. The first ad is a 60-second spot highlighting a number of artists and sharing Apple's motivation for creating Apple Music, ending with the tagline "All the artists you love and are about to love. All in one place." Music has never had a bigger place in our lives. To have access...
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Apple Releases iTunes 12.2.2 With Apple Music Fixes

Thursday August 13, 2015 10:32 am PDT by
Alongside today's releases of OS X 10.10.5 and iOS 8.4.1, Apple has also released iTunes 12.2.2, bringing additional fixes for Apple Music.This update includes the following improvements: - Click on the Beats 1 banner to see what's currently on, or view a complete broadcast schedule so you never miss a show - You can now view a list of the artists you're following on Apple Music - Resolved...
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Eddy Cue 'Thrilled With the Numbers' as Apple Music Hits 11 Million Users

Wednesday August 5, 2015 11:48 pm PDT by
In an interview with USA Today, Apple's Eddy Cue reveals that Apple Music currently has 11 million users taking advantage of the initial three-month trial period, with two million of those taking advantage of the family plan that will cost $14.99 per month once the trial ends. A single-user membership will be priced at $9.99 per month. "We're thrilled with the numbers so far," says Eddy Cue,...
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Apple Pay Adds 46 More Banks and Credit Unions in U.S.

Tuesday August 4, 2015 7:09 am PDT by
Apple has once again updated its list of participating Apple Pay issuers, adding 46 more banks and credit unions to the list of institutions whose customers can set up credit and/or debit cards with the service. The new additions increase the number of banking institutions in the U.S. supporting Apple Pay to over 425, and just last month the service expanded to the United Kingdom, where most of...
iphone 1715mah battery

iPhone Battery With 1715 mAh Capacity Possibly Destined for 'iPhone 6s' or '6c' Appears

Monday August 3, 2015 6:45 am PDT by
French site Nowhereelse.fr last week shared a photo [Google Translate] of a battery appearing very similar to an iPhone battery and labeled as being from Apple's usual supplier, but the battery's capacity of 1715 mAh leaves questions as to whether the battery is intended for the upcoming "iPhone 6s" or a smaller "iPhone 6c" that has reportedly been delayed or canceled. The battery's 1715 mAh ...
imac 27 angle

Apple Expected to Launch New iMacs With Improved Processors and Display Quality This Quarter

Sunday August 2, 2015 11:55 pm PDT by
Apple's iMac line is set to receive a significant boost this quarter in the form of a refresh including new processors and improved display quality, according to KGI Securities analyst Ming-Chi Kuo. Display improvements are said to arrive in the form of greater color saturation, but Kuo makes no mention of whether Apple is planning to extend Retina display options to the smaller 21.5-inch iMac...
iphone 6s display 1

Claimed 'iPhone 6s' Display Assembly Revealed in New Photos

Saturday August 1, 2015 9:44 am PDT by
Chinese phone repair company GeekBar has shared a series of three photos today (via Nowhereelse.fr) showing what is claimed to be a display assembly for the upcoming "iPhone 6s". While the photos do not confirm that the device will be equipped with Force Touch sensing as has been rumored, they do appear slightly different from the corresponding parts for the iPhone 6. Meanwhile, M.I.C...