Eric Slivka
Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
Eric Slivka's Articles
IBM to Purchase Up to 200,000 Macs, With 50-75% of Employees Ultimately Switching From Lenovo
A year after teaming up with Apple on an enterprise partnership to push iOS devices and apps for business users, IBM is moving forward with plans to rapidly move its own employees onto Apple's platforms, MacRumors has learned.
While IBM announced in an internal memo several months ago that it was planning to purchase up to 50,000 MacBooks for employees by the end of 2015, chief information...
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Best Buy to Begin Selling Apple Watch on August 7
Best Buy today announced it will begin selling the Apple Watch in some its U.S. retail stores and online on August 7, marking a substantial expansion of retail availability for the device. Starting with 100 stores and expanding to 300 over the next few months, he company will offer 16 models from the aluminum Apple Watch Sport and stainless steel Apple Watch collections, as well as nearly 50...
Apple Launches 'Why There's Nothing Quite Like iPhone' Web Campaign
Building on a series of recent ads centered around the "If it's not an iPhone, it's not an iPhone" tagline, Apple today rolled out a new web campaign for the iPhone under the theme of "Why there’s nothing quite like iPhone."
The new campaign is highlighted on Apple's main home page as well as its iPhone pages, and it includes a scrolling feature page drawing attention to a number of aspects of ...
Apple Debuts New 'Amazing Apps' iPhone Ad
Ten days after releasing its first two iPhone ads using the new tagline of "If it's not an iPhone, it's not an iPhone," Apple today debuted a third ad in the series. The new ad, entitled "Amazing Apps" focuses on the array of apps available in the App Store.
This is an iPhone. And it comes with something amazing: an App Store with over one and half million of the best apps available. That's...
Apple Predicted to Launch Apple Watch Sport in Yellow & Rose Gold, New iMacs & iPad Mini Later This Year
In a new research note outlining his predictions for Apple's recently completed financial quarter and beyond, KGI Securities analyst Ming-Chi Kuo shares his thinking about some of Apple's upcoming product plans that will provide sales momentum in the latter portion of the year.
- Apple Watch: Kuo remains conservative about the Apple Watch, pegging Apple's second quarter shipments at roughly...
Angela Ahrendts Promises Details on Apple's 'Back to School' Situation Next Week
As we noted earlier this week, Apple has yet to launch its annual "Back to School" promotion that in recent years has launched in early July and offered educational customers free $50-$100 Apple Store or iTunes/App Store gift cards with the purchase of a Mac or iOS device, in addition to the usual educational discount available on some products.
With the usual timeframe having come and gone...
TiVo Adds AirPlay Support to Allow Streaming to Apple TV Via iOS Devices
TiVo today is announcing an update to its iOS app that adds AirPlay support to allow users to stream content to the Apple TV. The feature builds on previous support for streaming content to an iOS device from a TiVo box, and the TiVo app now makes it easy to watch content recorded on a TiVo box on any TV in the house with an Apple TV connected.TiVo Inc., a global leader in next-generation...
Apple Releases Supplemental Update for OS X El Capitan Beta to Address App Crashes
Apple today released an OS X El Capitan Beta Supplemental Update, with the release notes indicating it "fixes an issue that may cause some 32-bit apps to quit unexpectedly."
The update is appearing for users on both the third developer beta, which was seeded on Wednesday, and the public beta released yesterday.
With the start of public beta testing, a wider audience now has access to OS X ...
Apple Launches Public Betas of iOS 9 and OS X El Capitan
Just a day after releasing a new set of developer builds for iOS 9 and OS X El Capitan, Apple today launched its public beta program for both upcoming operating systems. Apple had announced at WWDC last month that it would launch the public betas in July, and a new support document published yesterday regarding changes to two-factor authentication hinted a launch was imminent.
iOS and Mac...
Fleksy Keyboard Goes Permanently Free, Adds Improved GIF and Sticker Browsing
Third-party keyboard developer Fleksy today announced its popular keyboard app on iOS and Android will be going free on a permanent basis, increasing the potential customer base for full basic keyboard functionality while continuing to offer additional premium content such as themes and extension slots for in-app purchase. Fleksy has generally sold for $0.99 in the App Store, although it has...
iPods in Unreleased Colors Spotted in iTunes 12.2
Following the release of iTunes 12.2 with Apple Music support yesterday, one MacRumors user has discovered graphics depicting iPods in colors not currently offered by Apple. The composite image of an iPod touch, nano, and shuffle is shown when setting up or restoring an iPod in iTunes.
The new colors include a darker blue for the iPod touch, a new gold or beige color for the iPod nano, and a ...
New iOS 9 Beta Seed With Apple Music Coming 'Early Next Week'
While Apple Music launched today with the releases of iOS 8.4 and iTunes 12.2, many members of Apple's developer program are currently running beta versions of iOS 9 that do not support most aspects of the service. Apple's Eddy Cue confirmed late last week that Apple will be releasing a new iOS 9 seed with Apple Music support, but he did not provide a timeframe for the release and one did not...
Apple Music Coming to Sonos Home Audio Systems by End of 2015
Popular Wi-Fi home audio system manufacturer Sonos has supported direct streaming of Beats Music since the music service's launch in early 2014, but the company has repeatedly stated it will not initially support Apple Music when that service launches this week. Apple Music senior director Ian Rogers confirmed late last week that Apple Music will be coming to Sonos "ASAP, but not at launch."
...
iOS 8.4 Launching at 8 AM Pacific Tuesday, Beats 1 Goes Live at 9 AM [Updated]
Former Beats Music CEO and current Apple Music senior director Ian Rogers made a brief blog post yesterday summarizing some of his background in music leading up to this week's debut of Apple Music while also revealing Apple's launch schedule for iOS 8.4 and the new Beats 1 radio station.
According to Rogers, iOS 8.4 will go live at 8 AM Pacific this Tuesday, two hours earlier than Apple's...
Apple Launches Beats Powerbeats2 Wireless Earphones in Apple Watch Sport Band Colors
Somewhat lost among all of the announcements coming out of WWDC last week, Apple on Monday introduced a new set of colors for the Beats Powerbeats2 wireless in-ear headphones, with the new colors matching the Apple Watch sport band options of black, white, blue, green, and pink.
Carrying the same $200 price as the original Powerbeats2 introduced last June after Apple had announced it was...
Ahead of 'iPhone 6s' Debut, a Look at Feld & Volk, the Biggest Source of iPhone 6 Leaks
In the months leading up to the introduction of the iPhone 6 last September, Moscow-based luxury modified iPhone company Feld & Volk shared a wealth of information about the device, starting with high-quality photos and video of a rough rear shell and moving on to individual components like the embedded Apple logo and protruding rear camera.
Later on, the company was able to obtain nearly all...
OS X El Capitan Opens Door to TRIM Support on Third-Party SSDs for Improved Performance
For users looking to upgrade their older Macs with third-party solid-state drives (SSDs), one issue has been a lack of support for TRIM on these drives under OS X. TRIM is a system-level command that allows the operating system and the drive to communicate about which areas of the drive are considered unused and thus ready to be erased and rewritten to. In the absence of TRIM, users can see...
Apple Bumps Developer Test Device Limits to 100 Per Device Type, Including Apple TV
Through Apple's developer program, users have long been able to register the Unique Device Identifiers (UDIDs) for up to 100 individual devices to qualify them for testing Apple beta software and their own apps. Some users saw that limit raised to 200 several years ago, but the higher limit was never officially implemented by Apple.
With yesterday's move to merge Apple's developer programs,...
WWDC 2015 Spoiler-Free Video Stream [Video Posted]
Apple's WWDC keynote will be kicking off in just a few hours, and as is tradition some MacRumors readers who can't follow the event live are interested in avoiding all of the announcements and waiting until Apple posts the recorded video of the event so as to experience it without already knowing the outcome.
For those individuals, we've posted this news story, which will be updated with a...
Sony Music CEO Confirms 'Apple Music' Unveiling at WWDC
During an on-stage interview at the Midem Music Industry Festival in Cannes today, Sony Music CEO Doug Morris confirmed Apple will indeed be introducing its "Apple Music" streaming service at its Worldwide Developers Conference keynote tomorrow, according to VentureBeat. While numerous sources have indicated the service will be unveiled at WWDC, Morris' confirmation is notable as coming from a...
