The Keynote In The Apple Store - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

The Keynote In The Apple Store

Macrumors man-in-the-field, Michael Wallace, was able to attend the 9am viewing of the Macworld NY keynote at the Tysons Corner Apple Store (McLean, VA), and has provided a brief report with a few shots of the action:

I arrived at Tysons Corner early, at about 7:10am, in hopes of getting a spot in the Apple Store (capacity: 80) to watch the keynote via satellite on their 10' screen. Walking up to the front of the store, I was met by 5 Mac fans, making the beginnings of a line. A high school kid was there with his TiPowerBook, showing off some video he'd shot in iMovie. It seems we'd all overestimated the size of the crowd that would gather--by 8:55, when we were let into the store, there were about 40-50 people in line, many times fewer than those who had assembled to see the store's grand opening the month before.


Upon entering the store, people quickly filled the smallish theatre area, the Apple Store employees providing many stools for those unseated. The keynote soon began and Steve appeared, greeted by much applause--there was much applause throughout the keynote from this diehard crowd. People trickled in through most of the expo, though I didn't get a final ballpark count. The crowd seemed pleased with what they saw, a notable exception being their unfulfilled expectations of new, flat-panel iMacs.


After the show ended (the satellite feed was cut at 11 sharp, just shy of the end of the keynote) people milled about the store and I noticed a number of people madly placing on-line orders for build-to-order machines, using the in-store, Airport-connected Macs. Sadly, we were told that we would have to wait until the next day to see the new machines in the store. On the whole, it was a great experience. Next time though, I might not show up quite so early...




Popular Stories

iCloud iPhone 17 Pro

iPhone Users Who Pay for iCloud Storage Get Two New Perks on iOS 27

Thursday July 2, 2026 6:10 am PDT by
If you pay for certain iCloud+ storage plans beyond the 5GB that Apple offers for free, you will receive two more perks on iOS 27 at no additional cost. A summary of the two new iCloud+ perks on iOS 27:Increased daily usage limits for some new Apple Intelligence features, including image generation in the revamped Image Playground app. HomeKit Secure Video cameras receive generated video...
Apple Event Logo

Apple Just Released a New Product

Thursday July 2, 2026 8:04 am PDT by
Apple's first product release of summer 2026 occurred this week, but do not get too excited, as it is merely the Beats Solo Buds in a new color. Beats Solo Buds are now offered in orange through Best Buy in the U.S., with availability set to expand to 7-Eleven stores in Japan on July 4. Apple already offered orange Solo Buds in India for free with the purchase of an iPhone 15 or iPhone 15 ...
iPhone 4 on Black Feature

Apple Facing One of Its Worst Leaks Since the iPhone 4

Thursday July 2, 2026 9:53 am PDT by
Apple supplier Tata Electronics recently suffered a cyberattack that resulted in thousands of confidential files being published on the dark web, and this reportedly included some photos and documents related to the upcoming iPhone 18 Pro. We have elected not to share any of the leaked photos in this story due to the illegal nature in which they were obtained, but they can easily be found...