This Dow Jones Newswire story reports on Apple's Financial Officer, Fred Anderson, speaking at the Goldman Sachs Technology Symposium. Anderson reportedly stated that a "good intermediate goal" was to reach a 5% marketshare (from 3%).
Beyond this, Anderson hints at future products
Users of Macintosh machines from Apple also are "going to see more and more software coming out of Apple," Mr. Anderson said.
Apple has been aggressively introducing new software over the past few years, expanding its library with both iApps and Professional Apps. The latest additions have been to both internet and office areas with Safari and Keynote.
There have been some unsubstantiated hints of more Apple software acquisitions - which have yet to find serious confirmation. Meanwhile, a number of software updates appear to be in line for April releases... with hints of iTunes, Final Cut Pro 4 and possibly Appleworks.
Sunday September 13, 2026 3:00 am PDT by Eric Slivka
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
