Tuaw reports that current plans for in-store Apple TV displays are set for March 5th.
Look for your local Apple retail store to have a nice, shiny new Apple TV display in their window on March 5th. The display will showcase the Apple TV hooked up to a very nice Sony Bravia (just like they did at Macworld), and will no doubt cause Apple TV lust to develop in the hearts of passers by.
This prompts speculation that March 5th could be the day for general availability of the Apple TV at Apple Stores... but Apple has maintained they are still expecting to release the Apple TV in February as announced.
Apple today provided developers with the third betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes two weeks after Apple seeded the second betas.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
There's no word on what's in the...
Wednesday June 24, 2026 7:00 am PDT by Joe Rossignol
Chase recently introduced new Apple TV and Apple One perks for its Sapphire Preferred and Sapphire Reserve credit cards in the United States.
Sapphire Preferred cardholders ($95 annual fee) are now eligible to receive a complimentary one-year Apple TV streaming subscription, or a $7.50/month discount on an active Apple One subscription for 12 months instead.
Sapphire Reserve cardholders...
Apple today dramatically increased device prices across multiple product lines.
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After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows:
HomePod mini: $129, up from $99 (+$30)
HomePod: $349, up from $299 (+$50)
Apple TV: $199, up from...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.