Fortune interviews Apple's Vice President of Hardware Product Marketing, Greg Joswiak, about the iPod and the iPhone.
The article covers Apple's marketing and research focus over the years, and does reiterate that Apple will likely be using a digital-signature approach to the upcoming iPhone software developer kit.
One of the things Steve talked about in his open letter is something Nokia's doing, which is requiring a digital signature. That way if there's something wrong with an application, you have a way to track it back to where it came from.
Joswiak also claims that one of the main advantages Apple has over their competitors is looking ahead to the future:
Our competitors tend to put the cross hairs on where we are now, and by the time they come up with a product that tries to match where we are now, were beyond them. Were one or two generations beyond, moving faster than they are.
Thursday November 5, 2026 12:59 am PST by Tim Hardwick
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models.
The following new products will be available from today:
iPad mini with OLED display and A20 Pro chip
iMac with M6 chip
14-inch MacBook Pro with M6 chip
14-inch MacBook Pro with OLED touchscreen
16-inch MacBook Pro with OLED...
Friday November 6, 2026 3:27 pm PST by Juli Clover
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites.
Games
Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...
Apple plans to merge the iPhone's Action button with the Camera Control starting next year, according to the leaker known as "Instant Digital."
In a new post on Weibo, the leaker claimed that a single press of the combined button would open the camera, while a long press would trigger the function assigned to the Action button. They explicitly clarified that the dedicated Action button would ...
