The Other (Bigger) Market for the MacBook Air - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

The Other (Bigger) Market for the MacBook Air

by

As a follow up to the 3g Deal Breaker article, I thought I'd write some additional thoughts about the MacBook Air, and some reconsideration of my initial reaction.

Traditionally, the "sub-notebook" class of machine has tended to be marketed at the power-user, so that's how many of the media approached the MacBook Air... but that may have been the wrong way to look at it. In speaking to Xavier of Notebooks.com, he mentioned (and later wrote about) how that the MacBook Air instantly appealed to his wife, who is normally less than thrilled at the prospect of Xavier getting new hardware:

I didnt bother to consider my wifes point of view on the MacBook Air until I got her Facebook status update (secretly hopes Xavier gets the MacBook Air."). But then I started thinking about how this new Mac will appeal to women. Its slim enough to throw in a purse, is stylish and has very few cords, which creates clutter.

There's certainly a class of users who simply don't care about 3G, don't care about hooking up more than one USB peripheral to their MacBook. So, I'll concede that the many bloggers may not be the intended audience for the MacBook Air, and it could very well see wide consumer appeal.

Related Roundup: MacBook Air
Buyer's Guide: MacBook Air (Neutral)

Popular Stories

apple price hike

Apple Just Increased Prices on MacBooks, iPads, and More

Thursday June 25, 2026 5:44 am PDT by
Apple today dramatically increased device prices across multiple product lines. Subscribe to the MacRumors YouTube channel for more videos. After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows: HomePod mini: $129, up from $99 (+$30) HomePod: $349, up from $299 (+$50) Apple TV: $199, up from...
2026 Macs and Studio Display 2 Feature

Apple Adds More 2026 Macs and Studio Display 2 to Refurbished Store

Friday June 26, 2026 7:12 am PDT by
Earlier today, we reported that Apple added the MacBook Neo to the refurbished store on its website, and it turns out the new additions go beyond that. The other products added to Apple's refurbished store in the U.S. and Canada for the first time today include the MacBook Air with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, and the second-generation Studio Display (2026)....
apple silicon mac lineup 2024 feature purple

Apple to Overhaul Mac Lineup With 11 New Models

Wednesday July 22, 2026 8:13 am PDT by
Apple is preparing to refresh every Mac it sells over the next two years, according to Bloomberg's Mark Gurman. The plans come amid a Mac resurgence, with sales projected to climb for a third consecutive year, partly thanks to a growing following among users who lean on the machines for demanding, agent-based AI workloads. The wave of new Macs will begin this fall with a refreshed...