In possibly one of the more ambitious outlooks for Mac market-share increases, Gartner is forecasting that Apple will double its market-share in the US and Western Europe by 2011. The reason for the dramatic increase is said to be two-fold: Apple continues to do well in its Macintosh unit and competitors aren't meeting Apple's competitive pressure.
Apple is challenging its competitors with software integration that provides ease of use and flexibility; continuous and more frequent innovation in hardware and software; and an ecosystem that focuses on interoperability across multiple devices (such as iPod and iMac cross-selling).
Gartner also predicts that by 2012, 50% of traveling workers will use devices other than notebooks. Gartner cites new "Internet-centric pocketable devices at the sub-$400 level" as a primary threat to the notebook in this arena. Notably, the iPhone fits this description.
Sunday November 8, 2026 7:42 am PST by Joe Rossignol
Apple has made a change to its development process for iOS 28, macOS 28, and corresponding software updates, according to Bloomberg's Mark Gurman.
In his Power On newsletter today, he said Apple separates development of each year's new operating systems into three major stages. Typically, he said each stage consists of four weeks of coding followed by a four-week "convergence" period where...
Monday November 9, 2026 4:22 am PST by Tim Hardwick
The Apple launches keep coming! The company is set to release two new products on Friday, November 13: the all-new Apple HomeView and the fourth-generation Apple TV 4K, both of which have been available to pre-order since mid-October.
Apple HomeView: Apple's new smart home display, powered by Apple Intelligence with Siri AI, for entertainment and managing the home. Available in tabletop and...
Friday November 6, 2026 3:27 pm PST by Juli Clover
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites.
Games
Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...
