Apple COO Discusses iPhone Exclusivity, SDK, and Unlocking - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple COO Discusses iPhone Exclusivity, SDK, and Unlocking

Apple's COO, Timothy Cook, delivered a question and answer session at the Goldman Sachs Investment Symposium yesterday, and touched on a number of interesting topics. Differing notes available at MacNN, Appleinsider and iPhoneAtlas.

Of interest, Cook answers why Apple hasn't offered an unlocked version of the iPhone. He states that multi-carrier offerings were impractical at launch. For the U.S. market, this would require a CDMA and GSM version of the iPhone. In the end, they felt it was impractical to try to satisfy every carrier and every user. Still, he states that Apple is "not married to any business model" and instead, they're "married to ... shipping the best phones in the world."

When asked about the possibility of Apple expanding into even more areas with new product lines, Cook feels anything is possible, but that each product choice is made carefully since "for everything we do, we know me make a choice not to do something else. We may or may not add some over time, we'll see."

Regarding iPod reaching a saturation point, Cook points out that 40% of iPods are still being sold to those who don't already own an iPod and suggests that slower iPod sales are a reflection of the economy than necessarily sales saturation.

He again describes the iPod Touch as the "first mainstream WiFi portable platform" and also describes the iPhone as a "platform not a product", and states that the upcoming SDK will "broaden the platform more, to the point where the only limit will be peoples imagination." Cook stopped short when asked about when the first 3rd party apps would appear, not wanting to take away any element of surprise from next week's event.

Finally on iPhone Unlocking, Cook acknowledges the problem but states he "look[s] at this 'problem' with a little bit of a smile. Having people stepping over each other for the phone isnt a bad thing. He goes on to state that the best way for Apple to fight back is to offer the iPhone in more countries.

A Quicktime stream of the talk is available from Apple.

Related Forums: iPhone, iPod touch and iPod

Popular Stories

Apple Card iPhone 16 Pro Feature

Apple Card Promo to Offer Free AirPods Pro 3

Friday May 15, 2026 8:59 am PDT by
Starting as early as next week, customers who sign up for an Apple Card at Apple's retail stores in the U.S. will receive $249 cash back when they purchase AirPods Pro 3, according to Bloomberg's Mark Gurman. The promotion has yet to be officially announced by Apple, so exact terms and conditions are not available at this time. AirPods Pro 3 are priced at $249 in the U.S., so customers who...
Apple WWDC25 iOS 26 CarPlay Light mode 250609

Six Popular iPhone Apps Now Available on CarPlay

Thursday May 14, 2026 9:10 am PDT by
Apple's CarPlay system for accessing iPhone apps on a vehicle's dashboard screen has received six popular apps in recent weeks: ChatGPT, Perplexity, Grok, Google Meet, WhatsApp, and the indie artist streaming platform Audiomack. Make sure you have the latest version of each app and they will automatically appear on CarPlay. ChatGPT Starting with iOS 26.4, CarPlay supports voice-based...
ipad mini 7 blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Thursday May 14, 2026 5:08 am PDT by
According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code...