Apple Shooting 3G iPhone Commercial at 5th Avenue Apple Store? [Updatedx5]
Apple's 24-hour flagship 5th Avenue retail store in Manhattan is in the process of shutting down for the night. An unusual move for the 24-hour store. Apple's
retail page reflects the temporary shutdown:
Please note we will be temporarily closed Thursday, May 29 at 3:00 p.m. and will reopen Friday, May 30 at 9:00 a.m. During this time, please visit one of our other two Manhattan locations.
Employees are telling passersby that a commercial is being shot at the 5th Avenue Apple store. We've been told that Apple's 5th Avenue store has only been entirely closed twice in its history: the iPhone launch and the Leopard launch.
According to MacRumors sources, Apple is actually filming a commercial for the upcoming 3G-capable iPhone with filming to occur inside and around the 5th Avenue store.
Updated x 5:
TheiLife posts photos of lights are being set up for filming. The site appears to be down, all photos are mirrored here.
Logical explanation for 'Anonymous 5+4' boxes (also confirmed by another report that these simply represent walkie talkies). Alternative (humorous) explanation.
shirtmkr posts these new photos in the forums (taken at 9:30pm):
Silicon Alley Insider posts a few of their own photos.
First hand account of some of the setup.
thechidz reports "I just walked by and they are still shooting and not letting people even cross the street" (~12 midnight). Photos from across the street.
Popular Stories
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....