TUAW claims that they have heard from an "anonymous Apple reseller" saying that Apple has instructed them to remove all Apple TV displays and literature by September 30th and that there would be a webcast "kick off" on September 30th.
We have not yet heard any verification of this information from any other resellers.
Update: The marketing materials licenses are simply expiring at this date, so this does not mean that Apple TV's are about to be updated.
Apple today provided developers with the third betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes two weeks after Apple seeded the second betas.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
There's no word on what's in the...
If the idea of digging out your Siri Remote to install a tvOS update on your Apple TV sounds like too much effort, Apple's upcoming iOS 27 software will have a new feature you'll surely welcome.
Based on the latest iOS 27 beta 2, you can push Apple TV software updates straight from your iPhone, and you don't even need to turn the Apple TV on first.
Apple's set-top box now appears in the...
Wednesday June 24, 2026 7:00 am PDT by Joe Rossignol
Chase recently introduced new Apple TV and Apple One perks for its Sapphire Preferred and Sapphire Reserve credit cards in the United States.
Sapphire Preferred cardholders ($95 annual fee) are now eligible to receive a complimentary one-year Apple TV streaming subscription, or a $7.50/month discount on an active Apple One subscription for 12 months instead.
Sapphire Reserve cardholders...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
