Adage points to a major new ad campaign from Apple which is currently running on http://games.yahoo.com/. Apple's latest web ad goes outside the usual bounds of traditional banner ads by affecting other portions of Yahoo's page (the ad must be initiated by the visitor).
Apple's newest online ad has a pretty cool media placement -- something that we're starting to see more and more. Its agency, TBWA/Media Arts Lab, created an iPhone ad for Yahoo Games, where the iPhone action -- in this case, gameplay -- begins to move all the elements on the page.
A sample of the ad is embedded below:
Besides the uniqueness of ad placement, it also demonstrates that Apple is continuing to push the iPod Touch as a gaming platform. Games continue to be the largest portion of the App Store and one iPhone game (Fieldrunners) was even chosen by Time Magazine as one of the Top 10 games of 2008. TouchArcade.com covers the emerging iPhone and iPod Touch gaming scene which has seen some recent notable releases including Dropship (Ngmoco), Hero of Sparta (Gameloft), and Centipede (Atari).
Thursday November 5, 2026 12:59 am PST by Tim Hardwick
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models.
The following new products will be available from today:
iPad mini with OLED display and A20 Pro chip
iMac with M6 chip
14-inch MacBook Pro with M6 chip
14-inch MacBook Pro with OLED touchscreen
16-inch MacBook Pro with OLED...
Friday November 6, 2026 3:27 pm PST by Juli Clover
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites.
Games
Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...
Apple plans to merge the iPhone's Action button with the Camera Control starting next year, according to the leaker known as "Instant Digital."
In a new post on Weibo, the leaker claimed that a single press of the combined button would open the camera, while a long press would trigger the function assigned to the Action button. They explicitly clarified that the dedicated Action button would ...
