Macworld: 'Even the Small Talk Will be Big', Update: White Covered Banners
SetteB.IT has posted two sets (one and two) of photos from the preparations for Macworld Expo 2009.
While the banners are not particularly revealing, Apple's booth area is shrouded in black cloth as is typical prior to the event. One Macworld sign spotted on the street reads "even the small talk will be big":
This, however, appears to be an IDG-sponsored banner rather than an official teaser from Apple and reflects Macworld's
website promotion that "small talk is the biggest talk we do".
There do not appear to be any Apple teasers like last year's "There's Something in the Air" banner. Update: There are covered white covered banners throughout the hall which should have the new announcements hidden behind them.
Finally, the exit sign shows the dates for next year's Macworld San Francisco (Jan 4-8, 2010) with the words "The start of a new era" -- acknowledging Apple's decision to stop participating in future Macworld Expos.
Popular Stories
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
