Macworld: 'Even the Small Talk Will be Big', Update: White Covered Banners - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Macworld: 'Even the Small Talk Will be Big', Update: White Covered Banners

170934 moscone09inside09 425

SetteB.IT has posted two sets (one and two) of photos from the preparations for Macworld Expo 2009.

While the banners are not particularly revealing, Apple's booth area is shrouded in black cloth as is typical prior to the event. One Macworld sign spotted on the street reads "even the small talk will be big":

171923 smalltalk

This, however, appears to be an IDG-sponsored banner rather than an official teaser from Apple and reflects Macworld's website promotion that "small talk is the biggest talk we do". There do not appear to be any Apple teasers like last year's "There's Something in the Air" banner. Update: There are covered white covered banners throughout the hall which should have the new announcements hidden behind them.

Finally, the exit sign shows the dates for next year's Macworld San Francisco (Jan 4-8, 2010) with the words "The start of a new era" -- acknowledging Apple's decision to stop participating in future Macworld Expos.

Popular Stories

iPhone 18 Pro and Pro Max Feature

'Apple Upgrade' Program Reportedly Launching Next Week

Tuesday July 21, 2026 8:30 am PDT by
Apple and Klarna are partnering on a new "Apple Upgrade" leasing program set to launch in the U.S. on Tuesday, July 28, according to Bloomberg's Mark Gurman. The program will allow you to finance most iPhone, iPad, Mac, and Apple Watch models, with a 24-month term for iPhones and Apple Watches and a 36-month term for iPads and Macs. Customers will be able to pay off the device early during...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Friday July 17, 2026 10:39 am PDT by
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Tuesday July 21, 2026 6:22 am PDT by
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...