Businessweek's Arik Hesseldahl analyzes Microsoft's latest ad campaign "Laptop Hunters". We've highlighted the ads here which have generated a massive amount of reader discussion. The ads specifically target Apple's Macs as having a higher cost than PCs. Hesseldahl rehashes the usual arguments on cost, but also gets a rare comment from Apple's PR department on the new ads. Apple's Bill Evans said of the ads:
"A PC is no bargain when it doesn't do what you want .... The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price."
The three ads have generated over 6000 comments here on MacRumors and have also spawned at least one parody ad offering the same laptop deal to a homeless person ("Frank").
Friday November 6, 2026 3:27 pm PST by Juli Clover
When the iPhone Duo launched, we shared a list of some of the fun apps developers created for the new form factor. Two weeks out, developers are continuing to come up with fresh ideas, so we thought we'd share some of our favorites.
Games
Marbles Unhinged ($2.99) - Marbles Unhinged is a marble maze designed for the Duo. When you fold it, the floor turns into a ramp. If you stand the top...
Thursday November 5, 2026 12:59 am PST by Tim Hardwick
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models.
The following new products will be available from today:
iPad mini with OLED display and A20 Pro chip
iMac with M6 chip
14-inch MacBook Pro with M6 chip
14-inch MacBook Pro with OLED touchscreen
16-inch MacBook Pro with OLED...
Apple plans to merge the iPhone's Action button with the Camera Control starting next year, according to the leaker known as "Instant Digital."
In a new post on Weibo, the leaker claimed that a single press of the combined button would open the camera, while a long press would trigger the function assigned to the Action button. They explicitly clarified that the dedicated Action button would ...
