Apple Acquired Mapping Company Placebase in July - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Acquired Mapping Company Placebase in July

Computerworld reveals that Apple quietly acquired mapping company Placebase back in July.

Placebase is similar to Google Maps in that it is a mapping service and has the world mapped out. You can zoom in and out and it has different layers you can superimpose over your mapping data.

Placebase CEO Jaron Waldman LinkedIn profile now listed his position as part of the "Geo Team" at Apple.

232854 geoteam

The obvious interest Apple would have in the company would be the mapping content and expertise that they are currently relying on Google for in their iPhone maps application. Placebase, however, also offered additional functionality that is not currently available in Google's offerings that Apple could theoretically take advantage of. This primarily involves the aggregating of different data sets onto maps. PolicyMap was given as an example of this aggregate functionality.

Related Forum: iPhone

Popular Stories

iCloud iPhone 17 Pro

iPhone Users Who Pay for iCloud Storage Get Two New Perks on iOS 27

Thursday July 2, 2026 6:10 am PDT by
If you pay for certain iCloud+ storage plans beyond the 5GB that Apple offers for free, you will receive two more perks on iOS 27 at no additional cost. A summary of the two new iCloud+ perks on iOS 27:Increased daily usage limits for some new Apple Intelligence features, including image generation in the revamped Image Playground app. HomeKit Secure Video cameras receive generated video...
iPhone 4 on Black Feature

Apple Facing One of Its Worst Leaks Since the iPhone 4

Thursday July 2, 2026 9:53 am PDT by
Apple supplier Tata Electronics recently suffered a cyberattack that resulted in thousands of confidential files being published on the dark web, and this reportedly included some photos and documents related to the upcoming iPhone 18 Pro. We have elected not to share any of the leaked photos in this story due to the illegal nature in which they were obtained, but they can easily be found...
American Express Gold Apple Pay Feature

American Express Announces New Apple Pay Feature

Tuesday June 30, 2026 10:27 am PDT by
American Express today announced that you can now redeem Membership Rewards points when checking out with Apple Pay on the web and in apps on the iPhone and iPad. When checking out with Apple Pay on iOS 18 or iPadOS 18 or later, tap on your eligible American Express card (Platinum, Gold, Green, and others) and select the Membership Rewards points option. You can use points to cover all or...