Feeding into recent rumors of imminent iMac, MacBook and Mac Mini updates, some new online ads have been spotted at Google.nl that potentially point to new versions of these products. While Apple's Google text ads always refer to their products as "new", these specific ads do highlight features that have not been the focus of previous revisions. The translations provided by AppleInsider describe the possible changes:
MacBook: Thinner, lighter and faster! Free delivery. Order today. iMac: Ultra Thin 20 & 24 inch models. From only €1099. Apple Store Mac mini: Faster and more affordable than ever. From only €499. Order immediately.
Of note, the current price of the Mac mini in the Netherlands online store is €599.
These imminent updates were first reported back in September with the iMac specifically described as "thinner, organic design, likely with smoothed or rounded edges".
Apple's unusually timed announcement of new Mac mini and Mac Studio models this week was driven by unexpectedly strong enterprise appetite for AI hardware, according to The Information.
Apple normally releases new Mac models in the autumn, closer to October or November, making this week's announcement unusually early, falling just before the anticipated arrival of new iPhone models. The...
Tuesday September 15, 2026 9:38 am PDT by Joe Rossignol
The first unverified benchmark result for Apple's new M6 chip surfaced in the Geekbench 7 database today, offering a look at the chip's performance gains. The new Mac mini will be Apple's first device to be equipped with the M6 chip, which is 2nm.
Here is how the M6 chip scored:
Single-core CPU score: 4,071
Multi-core CPU score: 22,783
Here are the average M5 chip scores for...
Sunday August 23, 2026 11:36 am PDT by Tim Hardwick
Apple is readying new iMac models with an upgraded chip and new color options, according to Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman says the new version is likely to be an updated 24-inch model with an M6 chip, replacing the existing M4 model that arrived in October 2024.
New colors are also said to be on the menu, though Gurman does not say what they...
