As expected, Apple has announced that they will be holding a one day shopping event on Friday, November 27th. In the U.S., the day after Thanksgiving is called "Black Friday", which is historically one of the busiest shopping days of the year. MacRumors reader @chrisrooke let us know that Apple has begun emailing international customers this teaser page about the sale day.
Come back to the Apple Online Store this Friday for a special one-day-only shopping event.
Over the past several years, Apple has participated with one-day specials at both their retail Apple stores as well as the online Apple Store. Questionable rumors were spread last week suggesting that Apple would be offering substantial discounts on iPods and Macs this year, but Apple's Black Friday discounts have always been very modest. Previous year's price lists can be found in our guides page.
We're officially in the month of Black Friday, which will take place on Friday, November 27 in 2026. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more.
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We're getting closer to Black Friday, which lands on Friday, November 27 this year. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M5 MacBook Air, MacBook Neo, and the new Mac mini and Mac Studio.
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Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2026 sales have kicked off at AT&T and T-Mobile, as well as Best Buy. Right now we're tracking notable offers on the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo. For even more savings, keep an eye on older models during the holiday shopping season.
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