Apple Purchases iPhone 'Personal Assistant' Company Siri [Updated x2] - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Purchases iPhone 'Personal Assistant' Company Siri [Updated x2]


Robert Scoble reports that Apple has purchased Siri, a company that has developed a free personal assistant application for the iPhone and iPod touch. Selected as the Most Innovative Web Technology in a contest at this year's SXSW festival, Siri offers automated personal assistant services by integrating a rapidly growing number of third-party services such as OpenTable, FlightStats, and Google Maps with voice-recognition technology from Nuance Communications.

Scoble discovered evidence (PDF) of the deal through a notification given by the U.S. Federal Trade Commission announcing an early termination of the standard waiting period for corporate mergers to allow the transaction to proceed. Mashable and ReadWriteWeb are also confirming that they have heard about the acquisition from their sources.

Update: Silicon Alley Insider reports that a Siri representative has confirmed Apple's acquisition of the company.

Update 2: The Wall Street Journal quotes a Siri board member and investor as calling Apple's offer a "no-brainer".

"The offer from Apple was of a scope and tenor that it was a no-brainer to accept it," said Shawn Carolan, a managing director at Menlo Ventures and a board member at Sirti [sic] since it raised a Series A round of venture capital in 2008.

Related Forum: iPhone

Popular Stories

Apple Card iPhone 16 Pro Feature

Apple Card Promo to Offer Free AirPods Pro 3

Friday May 15, 2026 8:59 am PDT by
Starting as early as next week, customers who sign up for an Apple Card at Apple's retail stores in the U.S. will receive $249 cash back when they purchase AirPods Pro 3, according to Bloomberg's Mark Gurman. The promotion has yet to be officially announced by Apple, so exact terms and conditions are not available at this time. AirPods Pro 3 are priced at $249 in the U.S., so customers who...
Apple WWDC25 iOS 26 CarPlay Light mode 250609

Six Popular iPhone Apps Now Available on CarPlay

Thursday May 14, 2026 9:10 am PDT by
Apple's CarPlay system for accessing iPhone apps on a vehicle's dashboard screen has received six popular apps in recent weeks: ChatGPT, Perplexity, Grok, Google Meet, WhatsApp, and the indie artist streaming platform Audiomack. Make sure you have the latest version of each app and they will automatically appear on CarPlay. ChatGPT Starting with iOS 26.4, CarPlay supports voice-based...
ipad mini 7 blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Thursday May 14, 2026 5:08 am PDT by
According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code...