Apple Releases 'We Believe' Commercial for iPad 2 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Releases 'We Believe' Commercial for iPad 2


Apple today released its first television commercial for the iPad 2, taking a philosophical approach to focus on the experience of using the device rather highlighting its technical capabilities or specific features.

This is what we believe. Technology alone is not enough. Faster, thinner, lighter...those are all good things. But when technology gets out of the way, everything becomes more delightful...even magical. That's when you leap forward. That's when you end up with something like this.

The new ad has been posted on Apple's iPad page and on its YouTube page.

Related Roundup: iPad
Buyer's Guide: iPad (Don't Buy)
Related Forum: iPad

Popular Stories

iPad A16 Colors

Here's When to Expect an iPad 12 With Apple Intelligence

Friday May 1, 2026 8:21 am PDT by
A new entry-level iPad 12 with Apple Intelligence support likely remains months away, based on a comment shared by an Apple executive this week. On an earnings call on Thursday, Apple's CFO Kevan Parekh said that the company's iPad revenue in the March-June quarter will face a "difficult compare" due to the the launch of the entry-level iPad 11 with the A16 chip in March 2025. Parekh is...
ipad blue

It's a Bad Time to Buy the Low-Cost iPad

Thursday May 14, 2026 2:12 pm PDT by
Apple's iPad that's just an iPad with no Air or Pro attached is its most appealing tablet because of the affordable starting $349 price tag, but if you've been thinking about buying one, you should wait. Apple refreshed the iPad in March 2025, so it's over a year old. That's reason enough not to buy when there's a new model on the horizon, but this year, there's even more to lose by...
airpods pro 3 pink

New Apple Card Holders Can Get Free AirPods Pro 3, But There's a Catch

Monday May 18, 2026 8:11 am PDT by
Apple today launched a new promotion offering new Apple Card holders the chance to earn back the cost of AirPods Pro 3 through monthly cash rebates, but there is a recurring spend requirement attached. Customers who open a new Apple Card account and purchase AirPods Pro 3 directly from Apple by June 15 will qualify. Starting July 1 and running through April 30, 2027, cardholders can earn $25 ...