Apple Moves Closer to Swedish Retail Store Openings with New Business Registration - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Moves Closer to Swedish Retail Store Openings with New Business Registration

by

Back in June, Swedish retail news site Market.se reported that Apple was making plans to open its first retail stores in Sweden, with Stockholm understandably being the company's first target city.

As noted by Allt om Mac [Google translation], Apple is now moving closer to opening its first Swedish stores with its registration of a new business by the name of "Apple Retail Sweden AB" to oversee the operation.

apple retail sweden registration
According to the business registration certificate on file with Swedish officials, the new company was registered on October 27th and names Apple treasurer Gary Wipfler as chair of the board. Two other Apple employees are also named as board members: company attorney Gene Levoff and senior director of international retail Steve Cano. Cano had been rumored just today to have succeeded Ron Johnson as Apple's senior vice president of retail, but the company issued a statement indicating that the search for Johnson's replacement is still ongoing.

Apple currently operates retail stores in eleven countries, but is making a significant push with its new international locations. The company has stated that it plans to open 40 new stores during fiscal 2012, with 75% of them being outside of the United States.

In addition to Sweden, Apple has also been working hard on a store in Amsterdam, which would be the company's first location in the Netherlands. That store was originally intended to open earlier this year, with Apple even having posted an entire retail jobs page on its Dutch site, but delays apparently related to disputes over historic preservation of the building have reportedly pushed that opening back to at least early 2012.

Top Rated Comments

194 months ago
Hoping for Denmark too

Great to see that they will finally enter the Scandinavian retail market. It would be great to have Apple Stores in Denmark too, but with the current hostile anti-corporation government, I wouldn't blame Apple for avoiding us.
Score: 2 Votes (Like | Disagree)
Dualica Avatar
194 months ago
Finally!

After they've opened in Sweden, it won't be long til they'll open in Norway!!! (it's sorely missed here)

Or it will give me yet another reason to visit beautiful Stockholm :)
Score: 2 Votes (Like | Disagree)
194 months ago
Great! I hope their 40 store expansion next year includes some in Denmark and Norway. :)
Score: 1 Votes (Like | Disagree)
Mr. Retrofire Avatar
194 months ago
Finally! ... Oslo next? :)

No, Vardø.

;)
Score: 0 Votes (Like | Disagree)

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....