Wraps Come Down at Apple's Grand Central Terminal Store for Media Day [Updated: Apple Press Release] - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Wraps Come Down at Apple's Grand Central Terminal Store for Media Day [Updated: Apple Press Release]

With Apple hosting a media preview of its massive new Grand Central Terminal store in Manhattan today, the company continues to reveal the landmark store to the public. Business Insider has posted a few photos showing that the curtains have been removed from main entrance stairway and balcony railing, giving the store its finished appearance from the concourse.

grand central store revealed 1
Main entrance (Source: Business Insider)

Apple's exterior signage for the store's main entrance consists of lighted Apple logos mounted on glass panels on each of the two landings for the main stairway, with a third lighted Apple logo mounted above the top of the stairs. Interior photos show that Apple has placed its stock on the sales floor, filling the numerous wood tables with Apple hardware for customers to test out.

grand central store revealed 2
Genius Bar and display tables (Source: Business Insider)

techfootnote posts a few additional photos and notes that free Wi-Fi courtesy of Apple has gone live on the concourse.

grand central store revealed 3
Store employees in red shirts on sales floor (Source: NPD's Ross Rubin)

Apple's Grand Central Terminal store will open to the public at 10:00 AM on Friday.

Update: Apple has just published a press release announcing the official opening for the store, touting the "one-of-a-kind" store spanning two balconies and offering two Genius Bars. The company also promotes new 15-minute "Express Workshops" to help users on tight schedules learn new tips and tricks.

The Apple Store® Grand Central, Apple’s fifth store in Manhattan, will open Friday, December 9, at 10 a.m., just in time for the holidays. This one-of-a-kind Apple retail store overlooks the historic Main Concourse from the East and North East balconies of the world-famous Grand Central Terminal, and has two Genius Bars for free tech support and advice.

...

Beyond the balcony overlooking the expansive Main Concourse, the Apple Store Grand Central offers rooms dedicated to some of our most popular services, including the largest area in the world dedicated to Personal Setup.

Update 2: Fortune has posted a video walkthrough of the new store.

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....

Top Rated Comments

193 months ago
All retail store employees are wearing red shirts for the holiday season.

Good thing this isn't Star Trek.
Score: 14 Votes (Like | Disagree)
193 months ago
I love the free wi-fi. Thanks Apple!
Score: 8 Votes (Like | Disagree)
flipperfeet Avatar
193 months ago
Wow what a horrible waste of a historic building.....to put a goddamn Apple store in. I hope zoning closes them down!

Your absolutely right, they should have made it a food court so it would preserve the sanctity of this marble train station. What were they thinking, leasing to a retailer that would increase foot traffic for all of the other shops?
Score: 6 Votes (Like | Disagree)
ghostface147 Avatar
193 months ago
Barely looks like they did anything except stick a few tables and computers in a very nice arrangement.
Score: 6 Votes (Like | Disagree)
193 months ago
Nice ...

An Apple Cathedral ... not just an Apple Store.
Score: 5 Votes (Like | Disagree)
193 months ago
There are those who say that behind one loose brick in this store, there is a secret passage that leads to a full functioning PowerBook G5.
Score: 4 Votes (Like | Disagree)