According to 9to5Mac, during today's town hall meeting, Apple CEO Tim Cook announced to employees that they would get $500 off Macs and $250 iPads.
The new discount program starts in June 2012, and can only be used once every 3 years. Employees also need to have been working at Apple for at least 90 days. The discount is reportedly for both corporate and retail employees. The discount is said to exclude the Mac mini.
Apple employees presently are allowed a one-a-year 25% discount on Apple systems. One report even claims that this discount will remain in place alongside the new discounts.
In 2007, shortly after the original iPhone's launch, Apple had announced a similar perk for employees. At that time, Steve Jobs announced that all full time and part time Apple employees would receive an 8GB iPhone.
Sunday September 13, 2026 3:00 am PDT by Eric Slivka
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Bad business idea. Sounds like a return to the bad old days of Apple in the 90's where there were a million different pricing points and special ways to get discounts (educational, business, yada yada yada).
Steve Jobs was right. Have a simple, single price point so that all customers are feeling like they have a similar consistent, and slick appearance.
Providing deep discounted products, even when provided to employees, only degrades the perception among consumers about the value of the product, which is one reason that Apple is capable of maintaining its high margins. Why should I pay full price for an item that is worth only half as much to the people selling it to me? That will be the perception.
For example: "Hey, my nephew worked for apple for one month and bought his iPad 3 for $250. Why the heck should I pay $600 to get one?" Good question.
Are you serious?
I don't think anyone in their right mind would begrudge paying for a product a member of staff is getting at a discount. :confused:
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Oh how generous. Such a big deal. Audi, Volkswagen, Mercedes, and Porsche pay each of their employers an annual bonus of several thousand Euros, depending on revenue.
Shame on Apple.
My goodness. MacRumour members are on top form today :rolleyes:
On the retail side, working for Apple sucks. You get crapped on a lot by customers and the innovation isn't there like it is at corporate. It's really no different than any other retail gig.
Side note, this discount is an *additional* $500 off every three years. They still get the 25% off once a year.
Oh how generous. Such a big deal. Audi, Volkswagen, Mercedes, and Porsche pay each of their employers an annual bonus of several thousand Euros, depending on revenue.
Shame on Apple.
You should try to rescue the exploited workers. I suggest carrying them out on your shoulder one-by-one, and bring the media.