Apple Grabs 19% of U.S. Consumer Electronics Dollars in Holiday Quarter - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Grabs 19% of U.S. Consumer Electronics Dollars in Holiday Quarter

by

Apple captured "19 percent of all sales dollars" of consumer electronics sales in the U.S. during the holiday quarter of 2011 according to NPD. Not coincidentally, the holiday season was also the best quarter in Apple's history.

Not only was Apple by far the most successful consumer electronics brand for the second year in a row, Apple Retail has the third most revenue of any electronics retailer, coming in behind only Best Buy and Walmart. Apple was the only brand in the top five to post a sales increase from 2010, with receipts for 2011 rising more than 36 percent in the U.S. on the back of the iPad 2 and iPhone 4S.

winhwvwc1781922244479590587
Tablet sales have more than doubled as a share of consumer electronics dollars, going from 5.1 to 10.7 percent. That's especially good news for Apple -- the iPad's 40 million units sold made up nearly 60 percent of tablet sales in 2011.

HP, Samsung, Sony, and Dell all saw declines in sales from 2010 to 2011, according to NPD's report, with Sony and Dell taking the biggest hits.

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Friday July 17, 2026 10:39 am PDT by
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
Read Full Article • 58 comments
iPhone 18 Pro and Pro Max Feature

'Apple Upgrade' Program Reportedly Launching Next Week

Tuesday July 21, 2026 8:30 am PDT by
Apple and Klarna are partnering on a new "Apple Upgrade" program set to launch in the U.S. on Tuesday, July 28, according to Bloomberg's Mark Gurman. The program will allow you to finance most iPhone, iPad, Mac, and Apple Watch models, with a 24-month term for iPhones and Apple Watches and a 36-month term for iPads and Macs. Customers will be able to pay off the device early during the term, ...
Read Full Article • 178 comments
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Tuesday July 21, 2026 6:22 am PDT by
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
Read Full Article

Top Rated Comments

J
JAT
188 months ago
That was the dot-com bubble, genius.
Yeah. What is the rip for? Am I not allowed to reference it? I don't happen to like that name, so I don't use it. Deal with it.

Please, continue to down vote me because I know how to comprehend sentences. Thank you.
Score: 3 Votes (Like | Disagree)
Rodimus Prime Avatar
Rodimus Prime
188 months ago
Double dipping? The revenue would only count once per category. And once overall.

It would just seem odd to me to eliminate what could be the most popular device for playing video games from the video game player market because it also has another purpose. (Hypothetically. I have no idea if the iPod touch or the iPhone is the most popular.)

Simple when you add all the categories up it should add up to around 100%+/-. The amount off should only be from rounding errors in said chart so less than 1%

Double dipping causes it to be thrown off and makes it harder to track how each market is growing or shrinking because you double dip.

As it shows over 58% of the market is electronic toys.
Score: 3 Votes (Like | Disagree)
Consultant Avatar
Consultant
188 months ago
That means Apple definitely needs to copy what its competitors are doing or Apple will be doomed! ;)
Score: 3 Votes (Like | Disagree)
Lesser Evets Avatar
Lesser Evets
188 months ago
What "Video Game Hardware" does Apple make ?

This chart isn't Apple... it's the percentage of stuff purchased in the holiday season according to the top 5 categories. You add up the categories and it comes out to around 60+% of all dollars spent in the time span recorded.

Not sure how it directly relates to the story, but it gives an indication of what has sold and how it has increased or decreased. It shows that tablet sales doubled this year and the article says Apple sold 60% of those tablets...

You gotta do the math, but it's just a graphic to say Apple is making s---loads of cash these days.
Score: 2 Votes (Like | Disagree)
eawmp1 Avatar
eawmp1
188 months ago
"19 percent of all sales dollars" of consumer electronics sales in the U.S. during the holiday quarter

Has any single company ever done this before? :eek::confused:
Score: 2 Votes (Like | Disagree)
E
Exhale
188 months ago
It would just seem odd to me to eliminate what could be the most popular device for playing video games from the video game player market because it also has another purpose.
Uh, like PCs? The PC game market still has greater revenues and profits than the entire console (portable and non-portable) market put together, despite nearly a decade of media claims that it is 'dead'.

I haven't exactly seen anyone purchase a iOS device for games. It fills a handy secondary function yes, but a handful of people using it for gaming certainly doesn't qualify it as a 'video game' device. Snake used to be popular as hell back in the 90s on old Nokia phones, and then all kinds of java games when installable apps became possible around 2000. But we didn't call it a gameboy competitor because of that.
Score: 2 Votes (Like | Disagree)
Read All Comments