Apple Releases Television Commercial for 'The New iPad' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Releases Television Commercial for 'The New iPad'


As it always does when it releases a new product, Apple has produced an elegant television commercial for the new iPad. Unsurprisingly, the ad focuses solely on the retina display, something that Apple feels sets the iPad apart from the other tablets on the market.

The ad doesn't talk about specifications or price. Instead, it shows the iPad being used to edit a photograph, read a book, watch a movie, and draw a picture.

When a screen becomes this good, colors are more vibrant. Words are pin sharp. Everything is more brilliant. Because when a screen becomes this good, it's simply you and the things you care about. The stunning Retina Display on the new iPad.

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....

Top Rated Comments

190 months ago
The brand is "Ipad". not ipad 7 or ipad 9 which is what would have happened.
Smart company. Is that an Ipad? you can answer yes, it is.

Exactly. You'd sound weird saying "I'm waiting for the Macbook Air 7"
Score: 14 Votes (Like | Disagree)
190 months ago
You do realize it's just called "iPad" now...right?

"The new iPad" simply means it the new "iPad".

I have no idea how people are thinking they are calling it "the new iPad". Ummmm...hello?

They would never do that.

A little bit of research and looking around would have given you the answer. Or if you were to buy one, you would see it's just called "iPad". Or if you wath the TV AD...at the end it says "iPad".

Shall I go on?
Exactly. It's called the..wait for it...

iPad

This is no different then the saying "The New Camry"..the car model is called the "Camry"...the "new" just telling you it's the latest model.

Man some people are ridiculous.

What are they going to do when they come out with the 4th iPad model - the "newest iPad" or "new new iPad" or better yet, "new iPad 4". Sheesh, this is [stupid].
Hopefully smack you over the head with it for your ridiculous belief it's called "the new iPad"

=)
Score: 13 Votes (Like | Disagree)
Hoggles Avatar
190 months ago
Oh dear, Steve hasn't even been gone for that long and Apple is already making huge stupid decisions. The "New iPad"?!?! Are you kidding? Why not just iPad 3 - keep it simple stupid!

What are they going to do when they come out with the 4th iPad model - the "newest iPad" or "new new iPad" or better yet, "new iPad 4". Sheesh, this is retarded.

Aside from that, the iPad itself is pretty cool, I'd be curious as to the quality of the pictures it can take, even though its only a 5 megapixel camera.
You do realize it's just called "iPad"...right?

"The new iPad" simply means it the new "iPad".

I have no idea how people are thinking they are calling it "the new iPad".

They would never do that. Please....sorry...but, please.

A little bit of research and looking around would have given you the answer. Or if you were to buy one, you would see it's just called "iPad". Or if you watch the TV AD...at the end it says "iPad".

iPad
Score: 13 Votes (Like | Disagree)
Michael Scrip Avatar
190 months ago
Where are the robots and explosions?

Oh right.... ;)
Score: 13 Votes (Like | Disagree)
KnightWRX Avatar
190 months ago
This is a great beginning, but can the new iPad replace a MacBook?

I want to know if I can get by with an iPad in place of the MacBook, or do I need a new MacBook?

Hum... you do realise that only you can answer that. No one here can tell you what your needs are.
Score: 12 Votes (Like | Disagree)
190 months ago
Oh dear, Steve hasn't even been gone for that long and Apple is already making huge stupid decisions. The "New iPad"?!?! Are you kidding? Why not just iPad 3 - keep it simple stupid!

What are they going to do when they come out with the 4th iPad model - the "newest iPad" or "new new iPad" or better yet, "new iPad 4". Sheesh, this is retarded.

Aside from that, the iPad itself is pretty cool, I'd be curious as to the quality of the pictures it can take, even though its only a 5 megapixel camera.

The brand is "Ipad". not ipad 7 or ipad 9 which is what would have happened.
Smart company. Is that an Ipad? you can answer yes, it is.
Score: 9 Votes (Like | Disagree)