Apple Increases iAd Payout to Developers to 70%
Over the weekend, Apple informed developers that the company has now increased iAd payouts from 60% to 70% of revenue.
We have made the following changes to the Developer Advertising Services Agreement for the iAd Network, effective immediately.
- The revenue share for the iAd Network is now 70% to the Developer.
This move had been previously predicted in mid-February by AdAge and confirmed by Apple the following day, but went into effect as of April 1. While the 10% increase is expected to further entice developers to use the iAd service, AdAge reports it is also to compensate developers for decreasing ad revenue.
The extra money will compensate for lower ad rates and serve as added incentive for developers to build businesses on Apple devices, even though they may grab a bigger audience or more ad revenue creating apps for Google's Android devices, which now outnumber Apple smartphones in the U.S.
Apple has repeatedly cut the minimum advertising expenditure for iAds, and most recently has removed the per-click fees from ads, now relying on impressions alone, according to the original report.
Popular Stories
Starting as early as next week, customers who sign up for an Apple Card at Apple's retail stores in the U.S. will receive $249 cash back when they purchase AirPods Pro 3, according to Bloomberg's Mark Gurman. The promotion has yet to be officially announced by Apple, so exact terms and conditions are not available at this time.
AirPods Pro 3 are priced at $249 in the U.S., so customers who...
Apple today launched a new promotion offering new Apple Card holders the chance to earn back the cost of AirPods Pro 3 through monthly cash rebates, but there is a recurring spend requirement attached.
Customers who open a new Apple Card account and purchase AirPods Pro 3 directly from Apple by June 15 will qualify. Starting July 1 and running through April 30, 2027, cardholders can earn $25 ...
Apple today provided a schedule for its 2026 Worldwide Developers Conference, which starts on June 8 and ends on June 12. Apple also sent out invites to members of the media who have been invited to attend an in-person keynote viewing at Apple Park.
Both the invites and schedule confirm that the keynote will begin at the standard time, 10:00 a.m. Pacific Time or 1:00 p.m Eastern Time....
