Facebook Buys Instagram For $1 Billion - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Facebook Buys Instagram For $1 Billion

instagramFacebook has announced it is buying the extremely popular photography app-maker Instagram for a reported $1 billion.

Facebook founder and CEO Mark Zuckerberg announced the acquisition in a blog post today:

For years, we've focused on building the best experience for sharing photos with your friends and family. Now, we'll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.

We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram's strengths and features rather than just trying to integrate everything into Facebook.

That's why we're committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.

Apple named Instagram its iPhone App of the Year for 2011. Instagram is also the 19th most downloaded free iPhone app of all-time. Instagram launched an Android app just last week.

Instagram is a free download on the App Store. [Direct Link]

Popular Stories

Apple Card iPhone 16 Pro Feature

Apple Card Promo to Offer Free AirPods Pro 3

Friday May 15, 2026 8:59 am PDT by
Starting as early as next week, customers who sign up for an Apple Card at Apple's retail stores in the U.S. will receive $249 cash back when they purchase AirPods Pro 3, according to Bloomberg's Mark Gurman. The promotion has yet to be officially announced by Apple, so exact terms and conditions are not available at this time. AirPods Pro 3 are priced at $249 in the U.S., so customers who...
Apple WWDC25 iOS 26 CarPlay Light mode 250609

Six Popular iPhone Apps Now Available on CarPlay

Thursday May 14, 2026 9:10 am PDT by
Apple's CarPlay system for accessing iPhone apps on a vehicle's dashboard screen has received six popular apps in recent weeks: ChatGPT, Perplexity, Grok, Google Meet, WhatsApp, and the indie artist streaming platform Audiomack. Make sure you have the latest version of each app and they will automatically appear on CarPlay. ChatGPT Starting with iOS 26.4, CarPlay supports voice-based...
ipad mini 7 blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Thursday May 14, 2026 5:08 am PDT by
According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code...

Top Rated Comments

184 months ago
i cannot blame instagram..if someone showed me 1 billion dollars right in front of my face..i would sell out so quick ..
Score: 97 Votes (Like | Disagree)
jasonxneo Avatar
184 months ago
wow! I might not use instagram anymore! The only reason i used instagram was to get away from the madness of facebook! :D

MacRumors content image
Score: 81 Votes (Like | Disagree)
BJB Productions Avatar
184 months ago
Sweet. Next release will include 18 new bugs and 2 new features that might work! :rolleyes:
Score: 75 Votes (Like | Disagree)
184 months ago
Big deal. Instagram is pointless anyways. "Here, have a look at this photo of my desk that I've filtered to make it look vintage!" Dumb.
Score: 59 Votes (Like | Disagree)
184 months ago
And that's why I'm never going to use it anymore...

you're such a hipster...
Score: 46 Votes (Like | Disagree)
184 months ago
How about just working on A good facebook app?
Score: 42 Votes (Like | Disagree)